Michael Rinzel, a digital media strategist with extensive experience in commercial entertainment cable television, has been named director of digital content.
In this role, Rinzel will provide strategy and leadership in WQXR aspiration to become a leading media source of classical music. He will oversee the relaunch of WQXR.org in Fall 2011, which will include robust video content, online partnerships, and special music streams, and will support on-air programming and festivals.
“As an ardent fan of public radio, I’m excited to help realize WQXR’s goal of creating a home and global meeting place for classical music fans in the 21st century,” said Rinzel. “WQXR has a unique opportunity to engage more fully with both its traditional audience of classical music lovers, as well as a whole new segment of casual, yet digitally engaged listeners eager for new musical experiences. I’m looking forward to bringing the skills I honed in commercial media to greater serve the public media audience.”