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Posts Tagged ‘Michael Rooney’

Michael Rooney Departs Dow Jones, Trevor Fellows Joins as Head of Global Ad Sales

dow-jonesMichael Rooney, chief revenue officer of Dow Jones since 2007, is leaving the company. According to a memo from Lex Fenwick, Dow Jones’ CEO and publisher of The Wall Street Journal, Rooney is departing to “fulfill his dream of traveling around the world with his wife.” Rooney joined Dow Jones from ESPN, where he had served as executive vice president of multimedia sales since 2005.

In the same note, Fenwick also announced that Trevor Fellows has been named Dow Jones’ global head of advertising sales. Fellows comes to the company from Bloomberg LP, where he served as head of global media sales in the states and the United Kingdom.

Below is Fenwick’s full memo.

Read more

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WSJ Names Nina Lawrence VP Marketing, Advertising Sales

Nina Lawrence has been named vice president of global marketing, advertising sales, for The Wall Street Journal. Lawrence most recently served as W’s vice president and publisher. She had been with W since 2005.

“Working with our clients to create exclusive, custom opportunities is critical to driving our business forward,” said Michael Rooney, chief revenue officer of the Journal, in a statement. “Nina’s experience and proven track record of success will greatly benefit the Journal franchise and our advertisers as they seek to further distinguish themselves with our high-quality, discerning audience.”

Lawrence’s appointment is effective immediately.

The Wall Street Journal’s ‘Greater New York’ Gets Mixed Reviews

About a year ago The Wall Street Journal launched its “Greater New York” section as a way to compete for local readers and ad dollars with The New York Times. According to Ad Age it’s failing at the former, but succeeding at the latter.

The paper’s circulation is actually down 3.5 percent since the section debuted, but ad sales have – at least according to the Journal’s Chief Revenue Officer Michael Rooneyincreased “100 percent.” He tells Ad Age that new local advertisers continue to approach the paper about space in the section.

There was no data about how many readers have subscribed online since Greater New York debuted, so it’s possible that the decline in readership – which was already happening anyway – is the result of more people reading the paper on tablets or smartphones.

The results for Greater New York at year one could be better, but they could also be worse. The Journal is obviously looking on the bright side of things; we can assume that the Times is looking at something completely different.

Dow Jones Restructures With New Business Groups, Promotions And Departures

dowjones.jpgOur sister blog MediaJobsDaily directs us to this internal memo sent to Dow Jones & Co. staff today from president Todd Larsen.

Larsen announced that the company would be dividing up into five distinct business groups: The Wall Street Journal in print, The Wall Street Journal Digital Network, Dow Jones Financial Markets (including the newswires), Dow Jones Corporate Markets and Dow Jones Indexes. Kelly Leach, formerly the Journal‘s vice president for business management, has been appointed to lead the paper, while Gordon McLeod remains the president of its digital network. Joe Lanza, previously VP of sales and trading at Dow Jones, has been named the president of the Financial Markets group; Scott Schulman, president of Dow Jones Financial Information Services, is taking over the new Corporate Markets group and Mike Petronella will continue to lead the Dow Jones Indexes.

Other additions to the Dow Jones team include Dennis Cahill as senior VP for technology; Jennifer Jehn as senior VP for marketing; Lee Wood as senior VP for enterprise sales and client solutions; and Michael Rooney as CRO at the Journal, while others remain in their roles but are taking on additional responsibilities, like Ann Sarnoff, who will now be president of Dow Jones Ventures as well as senior VP for strategy. All this shuffling is certainly hard to keep track of.

But in the midst of all the good news four execs — Richard Hanks, who was former chief operating officer of the Dow Jones Enterprise Media Group; Bill Voltmer, senior vice president of global sales and client solutions at Dow Jones; Alan Scott, senior vice president and CMO of the Dow Jones Enterprise Media Group and Bruce Macfarlane — are leaving the company. Larsen added that, “they depart with our admiration and thanks.”

Read the full memo here –MediaJobsDaily

Previously: Dow Jones Combines Journal, Newswire Operations