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Posts Tagged ‘Michael Sebastian’

Martha Stewart Partners with Meredith

Two big “M’s” of the media world are teaming up. And, if all goes well, for at least ten years starting November 1.

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Under the arrangement, Martha Stewart Living Omnimedia will continue to handle print and digital content creation, while Meredith Corporation will be responsible for North American ad sales, circulation and production of Martha Stewart Living and Martha Stewart Weddings magazines. From this afternoon’s announcement:

“We are very excited to partner with a great company like Meredith,” said MSLO founder and non-executive chairman Martha Stewart. “Our editorial team can focus entirely on what we do best: the creation of inspirational, original, practical, useful and trusted content for our superb publications and digital properties – content that continually enhances and improves consumers’ lives.”

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Mediabistro Course

Food Blogging

Food BloggingTurn your culinary passion into a successful food blog! Starting October 27, Carissa Chesanek, the Miami Editor for Zagat Miami, will teach you the fundamentals of food writing including establishing tone, sensory details, and highlighting taste. You'll create an engaging food blog complete with a mission statement, posts, and content plan for success. Register now!

New York Times Launches Madison Ads Archive

NYTMadisonNavThink of madison.nytimes.com as a kind of Grey Lady equivalent to Wikipedia. When clicking into the home page, visitors are greeted with the following:

The New York Times archives are full of advertisements that give glimpses into daily life and cultural history. Help us digitize our historic ads by answering simple questions. You’ll be creating a unique resource for historians, advertisers and the public — and leaving your mark on history.

Get started with our collection of ads from the 1960s (additional decades will be opened later)!

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Sports Illustrated Adds Breaking-News Video Channel

On a day that belongs to TMZ Sports, a much older sports media franchise is hoping to carve out some additional traction in the online video world.

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Per Ad Age‘s Michael Sebastian, Sports Illustrated has hired a dozen people so far to power today’s newly launched SI Wire, including three on-air TV personalities. From his report:

“The news cycle is so vicious and moves so quickly,” said Paul Fichtenbaum, editor of the Time Inc. Sports Group, which includes Sports Illustrated. “We want to make sure that as these things evolve that we can present them in video fashion.”

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Post-Plagiarism, Ashton Kutcher Site Adds Chief Revenue Officer

BradWestbrookLinkedInIt was an ugly plagiarism scandal.

Last month, thanks to the intrepid efforts of The Daily Dot’s Rob Price, the Ashton Kutcher media empire website A Plus was found to have purloined content from various other Web sources. In short order, posts, tweets and at least one LinkedIn profile were deleted.

The next move for A+, per Michael Sebastian of Ad Age, is not the hiring of an ombudsman. Rather, Wall Street Journal exec Brad Westbrook (pictured) has been enlisted as the site’s chief revenue officer, starting today:

Westbrook joined the Journal in 2011 and has served in several roles, including director of The Wall Street Journal Digital Network, which encompassed WSJ.com, WSJ Live, MarketWatch and All Things Digital, the website led by Kara Swisher and Walt Mossberg that became Re/Code and now operates independently of the Journal. He was named chief digital sales officer just in January.

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Daily Mail Aims to Resolve ‘Madison Avenue Challenge’

Right now, the U.S. Daily Mail home page resides at dailymail.co.uk/ushome and the paper’s Internet presence as a whole is universally referred to as MailOnline. But not for much longer.

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As newly appointed North American CEO Jon Steinberg explained to Ad Age‘s Michael Sebastian, by Thanksgiving, the UK paper should have a new stateside (and overall) shingle:

One year from now, he hopes to have solved MailOnline’s “Madison Avenue challenge,” which he blamed partly on brand confusion around the Daily Mail‘s digital presence being MailOnline. By the middle of the fourth quarter, MailOnline will migrate to DailyMail.com, according to Mr. Steinberg. ”I want confusion around the brand fixed,” he said.

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Native Ads Beat Out Content from BuzzFeed, Mommy Blogs, Fox News

A third of the way through Contently co-founder Shane Snow‘s appearance today on Bloomberg TV’s Market Makers alongside Advertising Age‘s Michael Sebastian, details were shared about the online media world’s version of the Pepsi Challenge… from hell.

“That was the interesting thing about our study,” Snow understated. “We pit sponsored content against BuzzFeed, mommy blogs, Fox News, and it actually beat those three categories. But it was less trustworthy than the New York Times.

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Condé Nast Drafts Native-Ad Conflict Resolution Doc

CondeNastLogoThe brave new world of native advertising has an intriguing road map. Per Ad Age‘s Michael Sebastian, senior editorial staff at Condé Nast are currently reviewing a 4,000-word draft document:

The document’s aim is to give publishers and editors who might clash over native ads a quick reference guide to solve any disputes, the executives say. “There are things in there editors won’t like, and things in there that publishers won’t like,” one editor said.

Another one of Sebastian’s sources for the article gets a little bit ahead of proper native context by comparing the document to the Great Charter of the Liberties of England, sealed under oath by King John in 1215. Describing the Condé Nast document as “a Magna Carta for native ads” is hilariously grandiose.

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Outgoing Time Inc. EIC Martha Nelson Gives Managing Editors Her Blessing

martha nelsonThere is no longer a Time Inc. editor-in-chief successor to receive the company’s symbolic, tongue-in-cheek heirloom. But that didn’t stop recently departed EIC Martha Nelson.

Per a great little item from Ad Age‘s Michael Sebastian, Nelson redirected to Time Inc. managing editors the gift of company tradition. A pair of recipients told Sebastian the framed papal memento comes with the following note:

‘This fragment comes from the ‘Pope’s Miter,’ which resided in the office of the editor in chief of Time Inc. While the miter was passed on in jest, it symbolized the earnest belief in editorial independence, truth and integrity. Now that responsibility rests in your hands.’

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NYT Exec Previews Paper’s Native Advertising Plans

First came the announcement that AP is getting into the sponsored content game in 2014. Today, via Michael Sebastian of Ad Age, you can add the native advertising efforts of the New York Times.

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The media reporter quotes from a speech given yesterday in Chicago by NYT executive VP, advertising Meredith Kopit Levien, who came over to the paper in July from Forbes. She told a Native Advertising Summit audience that the paper will be unveiling an in-kind platform as part of its redesigned website. There are four main aspects, including:

“A new set of storytelling tools and continuously scrolling multimedia storytelling pages like what I showed you with “Snow Fall” that can be used by marketers.”

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Ad Age Takes a Gander at the Website That ‘Ate the News’

You’ve got to love a list that starts off with gloves-off comments from executives at a pair of very recognizable media brands. Crowning Michael Sebastian‘s compilation of ten surprising things about UK behemoth Mail Online is the relayed observation that the UK/U.S. operation considers itself the antithesis of BuzzFeed:

BuzzFeed is about viral content, something MailOnline certainly appreciates, said Martin Clarke, publisher of MailOnline.”But really what we’re about is the big homepage,” he said. “We do stories that we think are going to work on our home page, which is why we don’t do ’31 Things To Do Before Breakfast.’”

(BuzzFeed editor-in-chief Ben Smith defended the site’s emphasis on social media. “He’s right that we’re doing opposite things: we’re trying to create great content that people are proud, not embarrassed, to share,” he said in a statement.)

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