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Posts Tagged ‘Michael Sherrod’

Michael Sherrod Joins The Texas Tribune As Publisher

TT-Staff-Michael-Sherrod.jpgRecently launched non-profit investigative news organization The Texas Tribune has brought on former AOL exec and Examiner.com CEO Michael Sherrod to serve as its first publisher.

Sherrod was named CEO of Examiner.com in February 2008, where he helped relaunch the brand. Prior to that, he spent eight years at AOL, where he last worked as VP and GM of Community Operations and Network Integration. He’s also worked for Ancestry.com, DigitalCity.com, The Fort Worth Star-Telegram, Dallas Business Courier, and launched his own company, Sherrod Publishing Co. Sherrod has been serving on the Texas Tribune’s board as well.

“As a Tribune board member, Sherrod has consistently provided sound advice regarding approaching challenges, raising funds, promoting membership development and much more,” the company said today.

“Michael was courted by many media organizations, much larger than ours,” said the Texas Tribune’s editor and CEO Evan Smith. “I’m humbled that he’s chosen to become publisher of the Texas Tribune.”

Full release, after the jump

Previously: 4 Questions For Texas Tribune’s Evan Smith

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Hits Versus Content At Examiner.com, a.k.a The Best Email Ever

We can’t recommend enough this little gem that just landed in our inbox- a cautionary tale from local journalist L.J. Williamson:

Hey there,
I adore your blog, and I thought I’d share a funny little story about my time at Examiner.com with you.

You’re probably familiar with Examiner.com and other “pay per click” sites for writers. Even though the pay is dismal, I thought it might be useful in some way to be the “Los Angeles Family and Parenting” columnist for the site.

Yet after a short time, the whole setup began to grate on me and my (admittedly puny) sense of journalistic ethics, and it all just fed my outrage about the direction the world is going in. Is this really the future of journalism? There is no fact checking, no editing, no nothing except a regular series of emails from your “channel manager” imploring you to employ SEO and “viral marketing” to increase the number of hits your page gets, and writers are paid next to nothing. An example from one of their emails: “Examiners should avoid obscure references, no matter how ‘clever.’ Search engines don’t recognize cleverness.”

Examiner.com people see themselves as the new media vanguard — “I do see examiner.com replacing a number of the functions of local media,” says Michael Sherrod, Examiner.com’s CEO (http://cbs4denver.com).

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