Michael Wolff has an interesting take on who/what should buy CNN should it ever be up for sale: The New York Times. Well, Wolff wrote that the “most obvious buyer is CBS,” but his runner-up is the Gray Lady.
Before you laugh this off, it’s actually an interesting idea. Wolff says the partnership would benefit both brands. The Times would gain the much needed ad dollars that come with TV. Meanwhile, CNN will finally be seen as a respectable news company if it has to maintain the standards set by the Times.
“In that combination, news, increasingly devolving from platform specificity, takes a major leap forward by creating a quality news company widely distributing its product through all outlets,” explained Wolff. “Television can’t do quality news, but it has great profits. Print still has high news standards, but ever-dwindling profits — so voila!”
Voila! Now let’s make this happen.