- GalleyCat: Archie comics is going to feature a gay wedding in an upcoming issue. There are already reports that at least five of the comic’s 17 fans are outraged.
- AgencySpy: It has been about a month since the last one, so here is another rumor about Michael Wolff being canned at Adweek soon.
- FishbowlLA: Hoping to cash in on the Kim Kardashian Effect, The LA Times abandoned all integrity and just put the sisters every possible place it could.
Posts Tagged ‘Michael Wolff’
Everything Rupert Murdoch is in vogue right now. Profiles in magazines, TV talking heads examining his health, Rupert Bobblehead Night – if you’ve got something about News Corp.’s man, you’ve most likely got yourself a hit. So it’s no surprise that Vanity Fair’s second e-book ever takes an in-depth look at the man.
Rupert Murdoch: The Master Mogul of Fleet Street, takes 20 selected pieces from the pages of Vanity Fair and puts them in one, tiny electronic place (it’s available on the Kindle or Nook).
Michael Wolff might hate The Daily, but according to its Publisher, Greg Clayman, there are close to one million people who like it. Well, okay, one million downloads doesn’t mean one million people, but still, it’s a landmark achievement for the iPad newspaper.
Techcrunch reports that The Daily is doing well financially as well:
When asked by editor Erick Schonfeld whether or not the iPad app was doing well, Clayman revealed that it has been downloaded close to a million times, in the sixty days since its launch on February 2nd. ‘This puts us in the large pantheon of large news apps … We are consistently now in the top grossing apps, in the top ten or top twelve. Today we’re number three,’ Clayman said.
We patiently await Wolff’s rebuttal.
When Adweek came out with yet another article on how Tina Brown is difficult to work for, in what is starting to become the most tired media story du jour, it prompted Chris Rovzar at New York Magazine to ask, “What Is It With Adweek and Lady Editors?”
To that we might also add, though she’s not an editor, New York’s Chief Digital Officer Rachel Sterne, who has had a couple of Adweek pieces calling her top position surprising considering a lack of substantive accomplishments.
Of course, we don’t know if Michael Wolff, Adweek‘s editor, has a problem with the ladies. Maybe Rovzar’s theory is a stretch. But we’re hard-pressed to find any explanation why it came out with yet another story on how Tina Brown is tough to work for.
Here’s something that is sure to surprise you: Michael Wolff is cranky about something. No really, he is! You can add him to the growing list of People Who Hate The Daily A Lot, because in the latest Adweek, Wolff completely slams the tablet newspaper.
He says that The Daily is hopeless, that it’s “agressively bland,” the “worst example of tablet strategy,” and dammit, it’s just too flashy:
There’s a loud, jarring, jumpy, desperate, look-at-me sense of tablet publishing—it tries too hard. It’s not just that tablet design invites people to look over your shoulder and enter your space—but it makes the reader self-conscious too. So much design, so little function. So much brand, so little purpose. Vulgar.
While a few people have said that The Daily’s content is unimpressive, criticizing it for being too attention-grabbing might be a first. Don’t people who use tablets to read magazines and newspapers like being noticed? Isn’t that part of the lure of having the newest technology?
- AgencySpy: Michael Wolff says The New York Times is “a bore.” We think he means that as a compliment.
- PRNewser: Amy Poehler is hilarious and brilliant, which is enough to make us watch her Denny’s ad.
- eBookNewser: Al Gore has the top grossing iPad and iPhone app this week. If he brags about this, you pretty much have to let him.
Michael Wolff, editor of Adweek and veteran of the magazine industry, accompanied the announcement of Adweek‘s annual Hot List, not, as you might have thought, with bubbly optimism for the magazine business, but rather with an article lamenting the end of the industry’s Golden Age, and detailing what exactly has gone wrong.
There are many theories about the forces that undermined the business—even before the Internet came along—discount subs, which ruined a once strong revenue stream; conglomeration, which took the soul of the product; Tina Brown, who jacked up the cost of making the product; the Macintosh, which made every magazine look like every other; and the terrible recession of 1991…And then the Internet came along… And then the Great Recession.
But none of these reasons are why the magazine industry isn’t what it used to be — it’s because “copywriters and art directors fell out of love with magazines.” Wolff argues that we used to read magazines for all of the gorgeous ads, but as magazines themselves, the internet, television, and the world at large became a dizzying maelstrom of images, magazine display ads lost their lustre. And now they just don’t work like they used to.
He ends with the question: “How about getting people to read them?” Maybe with so many images about, consumers are now desperate to interact with words. Something about reading advertisements in magazines strikes us as shady. Which is why it might be a good idea.
It’s been an interesting morning, folks.
We had Adweek editorial director Michael Wolff in our studio for an episode of Media Beat. Unfortunately, we didn’t realize until after AgencySpy‘s Kiran Aditham had finished the interview that an important tidbit was forgotten: that typo on the first relaunched issue of Adweek.
“Huh? What error? I don’t see no error,” said Wolff.
I’m kidding. That’s only my re-enactment, but his real response wasn’t too far off:
Today Adweek launches its redesign, and as Editorial Director Michael Wolff mentioned last week, it is certainly “bigger, bolder.” In the new issue Wolff discusses the changes in more detail, explaining that the Adweek needs to take a deeper look at more items than ever before:
To put it mildly, trade magazines, with their narrow-focused insularity, are not the most logical place to turn when the world is exploding. So the reinvention here at Adweek needs to be as total as any in the media world.
The “reinvention” is plain to see, and the tone of the magazine – a bit more daring than before – jumps right out at you. An article on Arianna Huffington as a sex symbol sets the bar right where Wolff seems to want it.
It remains to be seen if expanding coverage is the right move for Adweek, but Wolff is definitely someone who can pull it off. He might anger tons of people during the process, but in the New York media world, if you’re not making someone mad, you’re not doing anything worthwhile.
The new Adweek, to be unveiled April 18th, will have a redesigned magazine and digital platform. Writes Wolff:
As you’re well aware, the fractured industries of media, branding and advertising have become evermore complex and co-dependent – and it’s more important than ever that each part of the industry understands each other. So next week, Adweek, encompassing all the issues and personalities of the modern communications business – from advertising, media buying and brand building to content, social networks and digital strategies – is reborn. Bigger, bolder, better.
Neil Eisenberg, Adweek‘s Circulation Director, also sent an email to subscribers indicating that Adweek will be introducing all-new eNewsletters, including “The Overnight TV Ratings Alert,” “Today’s News in Advertising and Branding,” and “Adweek’s Breaking News Alert.”
For more information about the changes at Adweek, FishbowlNY will be talking to Wolff for our upcoming MediaBeat video series in the first week of May.