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Posts Tagged ‘Michele Promaulayko’

Rodale Searches for Next Women’s Health Editor

Now that Michele Promaulayko has left Women’s Health for Yahoo, Rodale is in the unfortunate position of trying to fill the editor’s role at one if its most popular titles. WWD reports that for now, Amy Keller Laird is serving as acting editor-in-chief.

Should Keller Laird not be a perfect fit, Rodale is considering other candidates. Here are just a few names being tossed around:

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Morning Media Newsfeed: AP Journalist Killed in Gaza | Williams 20/20 Special Draws 7.2 Million

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AP Video Journalist, Freelance Translator Killed in Gaza (FishbowlNY)
Simone Camilli and Ali Shehda Abu Afash — an Associated Press video journalist and a freelance translator, respectively — were killed in Gaza Wednesday while covering the conflict there. TVNewser Camilli, an Italian national, and Abu Afash, his Palestinian translator, were killed after ordnance left over from fighting in Gaza exploded. Following the news, AP president Gary Pruitt sent a note to the AP’s global staff about the dangers of their work. Associated Press / The Big Story Police said three police engineers also were killed. Four people, including AP photographer Hatem Moussa, were badly injured. Moussa told a colleague that they were filming the scene when an initial explosion went off. He said he was hit by shrapnel and began to run when there was a second blast, which knocked him out. He woke up in a hospital and later underwent surgery. NYT Camilli, 35, a video journalist based in Beirut, Lebanon, who started as an intern at The AP in 2005, was the first international journalist killed in the latest Gaza conflict. Abu Afash, 36, helped train local journalists through the Doha Center for Media Freedom and worked regularly with visiting foreign correspondents. BBC News The incident happened in the town of Beit Lahiya, in the north of the Gaza Strip. It came hours before a three-day ceasefire agreed between Israel and the Palestinians was due to expire. Some 2,000 people have died since the fighting in Gaza began on July 8. Those killed include more than 1,900 Palestinians, mostly civilians, according to the UN.

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Yahoo Names EICs for Health and DIY Sites

Yahoo logo GYahoo has hired Michele Promaulayko and Katie Brown as editors of Yahoo Health and Yahoo DIY, respectively.

Promaulayko comes to Yahoo from Women’s Health, where she served as editor-in-chief for the past five years. Prior to that, she served as executive editor of Cosmo for nearly a decade. Promaulayko begins August 25.

Brown is the host of the Katie Brown Workshop on public television. She has more than 15 years of experience in “decorating, home renovations, and entertaining,” according to Yahoo. Brown starts August 18.

Gretchen Smelter Named Women’s Health Creative Director

Gretchen Smelter has been named creative director of Women’s Health. Smelter comes to the magazine from House Beautiful, where she has served as design director since 2012. Previously she has served as Brides’ creative director and has also held design roles at Real SimpleFast Company, and Martha Stewart Living.

“Gretchen brings with her a wealth of creativity, impeccable taste, and a deep passion for our content — so much so that she recently became a certified personal trainer,” said Michele Promaulayko, Women’s Health editor, in a statement. “I look forward to working with her to take the Women’s Health brand to the next level.”

Smelter’s appointment is effective June 12. She’ll report to Promaulayko.

A Party For Kate White and A Madoff Sighting

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It’s the rare Wednesday when I don’t leave Michael’s with a fistful of business cards from some striver or media maven intent on making an impression. That’s why it’s so newsworthy when the exact opposite occurs. Today was the rare occasion when a famous — make that infamous — name did everything he could not to be noticed. Andrew Madoff arrived with a woman named Catherine Hooper (Andrew’s fiancee) and a little girl in tow, having made their reservation online under Catherine’s name just minutes before. The threesome took a seat in the lounge to wait for their table a few minutes before noon with a handful of people who were oblivious to his presence. Andrew did his best to avoid eye contact with the people around him and said nothing while waiting for his table.

I spotted him through the window when I got to the front door and decided I would ask him what he thought of Stephanie Madoff Mack‘s media tour for her book, which happened to coincide with the publication of the book Laurie Sandell wrote with his cooperation and the participation of his mother, Ruth Madoff. Unfortunately, as soon as he realized I knew who he was, he was off like a shot and I’d missed my moment. If you don’t want to be noticed, why come to the media mecca on a Wednesday? Just asking.

Table 1 was the center of the action today where Linda Fairstein was hosting a lunch for good pal Kate White to celebrate the publication of Kate’s latest novel, So Pretty It Hurts, a Bailey Weggins mystery. I was thrilled to be among the table of fun, fearless power gals. The lively group, which included actress Stephanie March, Dr. Holly Phillips, Women’s Health editor Michele Promaulayko,  photographer Peggy Vance (Mrs. Cyrus Vance to you), Hilary Gumbel (wife of Bryant Gumbel) and Giorgio Armani Beauty’s Kelly Thompson, had plenty to talk about.

Before everyone arrived, I caught up with Kate to ask her about her latest Bailey book (it’s her sixth in the series and eighth novel in all in addition to several business books she’s written). So Pretty It Hurts finds crime writer Bailey at the center of the mystery surrounding the death of supermodel Devon Barr. The story kicks off when the beauty is killed during a weekend in the country at a music mogul’s mansion and the house guests become the suspects. The whodunnit  is in the style of those Agatha Christie page turners where everyone is stuck in the house (this time because of a snowstorm) and left to ponder if there is a killer among them. We’re starting it tonight.

Kate White, Linda Fairstein, Stephanie March. Hilary Gumbel, Dr. Holly Phillips. Michele Promaulayko, Kelly Thompson, Peggy Vance, Diane Clehane
Front row (L-R): Kate White, Linda Fairstein, Stephanie March. Hilary Gumbel. Back row (L-R): Dr. Holly Phillips. Michele Promaulayko, Kelly Thompson, Peggy Vance, Diane Clehane

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Women’s Health and Gilt Groupe Join Forces

Women’s Health and Gilt Groupe, which operates Gilt.com, are teaming up for an e-commerce venture. On January 6 at noon, about 30 items that were selected by Women’s Health Editor-in-Chief Michele Promaulayko will be available for purchase on Gilt.

What kind of items? We’re thinking outfits that will impress at the gym or at the office, like pajama jeans. But don’t quote us on that.

Women’s Health editors will also contribute content to the site, which had Gilt’s Editorial Director, Melissa Liebling-Goldberg, excited. “I think its become an added bonus to the shopping experience to get that level of guidance and an editorial feel to your shopping,” Liebling-Goldberg told WWD.

Allure Editor Heads to Women’s Health

Amy Keller Laird has been named the new Co-Executive Editor of Women’s Health. Keller Laird was most recently Deputy Editor at Allure, where she had worked since 2006. She will work with the magazine’s Editor-in-Chief, Michele Promaulayko, on the overall direction of the magazine.

“Amy has a keen sensibility about what women want from a magazine,” Promaulayko said. “Her passion for Women’s Health coupled with her background in beauty — an increasingly important part of our editorial mix — will make her an asset to the brand.”

Keller Laird begins on November 28.

Michele Promaulayko Moves To VP/Editor-In-Chief Of Women’s Health

After serving two years as Women’s Health’s editor-in-chief, Michele Promaulayko has had the VP tag added to her title.  In this new dual role, Promaulayko will oversee the Women’s Health brand including the print edition, website, iPhone apps, books, and international publications.  Men’s Health SVP/editor-in-chief and Women’s Health editorial director David Zinczenko spoke glowingly of Promaulayko’s contributions to the magazine.

Since coming in to take over Women’s Health, Michele has helped to clearly define the mission of the magazine.  She not only built Women’s Health into the perfect partner to Men’s Health, but also has provided Rodale with a powerful one-two punch in the market.

Promaulayko guided Women’s Health to a 10 percent rise in single copy sales in the first half of 2010 and a 7 percent circulation boost in the same period.  She also was at the helm when Women’s Health was named 2009′s “Magazine of the Year” by Advertising Age and ranked second on the 2010 Adweek Hot List.

Prior to joining Women’s Health, Promaulayko served as executive editor of Cosmopolitan for nearly a decade.  She also was one of Teen People’s original editors and wrote several health-themed books including Look Better Naked: The 6-Week Plan To Your Leanest, Hottest, Body — Ever.

Women’s Health Launches iPhone App Like Men’s Health‘s App

women's health.pngiPhone apps are just one thing that magazines are looking to provide them with alternative sources of revenue, and it didn’t take long for Women’s Health magazine to launch an iPhone app of its own, after Men’s Health announced its app a few weeks ago.

On July 31, the women’s fitness magazine launched the “Women’s Health Workouts” iPhone app, using the same interface as the popular “Men’s Health Workouts” app. The women’s version of the app can be purchased for $1.99, with additional workouts like “Get a Flat Belly Fast,” “Fat-Burning Yoga,” and “Sculpt a Bikini-Ready Body,” available for $.99 and up, thanks to the new iPhone’s In App Purchase feature.

The app provides 16 pre-loaded workouts, a training log, timers and a built-in support feature that allows users to email Women’s Health experts directly.

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Lunch: A Heaping Helping of The Usual Suspects

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— DIANE CLEHANE

It’s a lo-cal edition of ‘Lunch’ today. After all, you can’t expect to indulge in a diet rich in celebs and boldface names every week. We’ve spoiled you, I know. (By the way, if you’re looking to chat with some big-time media mavens and news makers, don’t miss the first TVNewser Summit on March 10.) After settling in at the bar, I went searching for tasty tidbits and found some of the regulars ready to serve up some interesting morsels. Men’s Health honcho David Zinczenko, who was praised in Keith Kelly‘s column in today’s New York Post as “a winner” and “the face” of Rodale, returned to the dining room after a long absence. “I’ve been having a lot more lunches at my desk,” Dave told me. Fresh off a round of appearances for his latest Eat This, Not That blockbuster book, Dave was lunching with Michael Caruso, the former editor-in-chief of Men’s Journal now with OpenGate Capital, the equity fund that recently bought TV Guide. No one multitasks like Dave, who was thrilled to show me the April issues of Men’s Health and its increasingly successful sister, Women’s Health, which boasts its first-ever beauty ‘flip cover.’ Dave is thrilled with new-ish hire Michele Promaulayko as editor for Women’s Health and was singing her praises with what she’d done with her first issue. “She’s already a star,” says Dave.

As luck would have it, Michele was right across the room lunching with The Food Network’s Giada De Laurentiis so I went over and introduced myself. Michele told me she was “thrilled” to be with the title, and we chatted about the always interesting experience of interviewing and shooting celebs and dished over what makes for a great fashion story. I told her I loved the piece on dressing for work. It looked terrific and oh-so-chic. We both agreed service has its place, but the pictures have to dazzle. And in her premiere issue, they do. “Fashion cred is important,” Michele told me. You’ve got it.

At the bar, there was plenty of conversation among Michael McCarty and his staff about the design for the new label for the upcoming release of his 2005 Pinot Noir from The Malibu Vineyard Rambla Pacifico. It’s his first since replanting in 2000 (in case you were wondering). We cast our vote to stay with the classic but modern look of the 2004 label. Sommelier Seth Liebman tells me the talk also turned to wine yesterday when Jack Kliger, an avid collector, wanted to enjoy a glass of 1970 Les Forts de Latour and didn’t want the rest of the bottle of the impressive vintage to go to waste, so he graciously offered some to director Stephen Daldry. Cheers!

Here’s the rundown on today’s crowd:

1. Steve Rubenstein presiding over a table of movers and shakers including Marty Bandier

2. Peter Brown with another distinguished gent (Update: That distinguished gent was New York Daily News editor-in-chief and deputy publisher Martin Dunn)

3. ‘Mayor’ Joe Armstrong and Lisa Caputo

4. David Zinczenko and Michael Caruso

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