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Posts Tagged ‘Michelle Lamison’

New Brand Exec at Cooking Light

Eileen McCarthy was named executive director of brand insights for Cooking Light and MyRecipes. In this role, McCarthy will be responsible for leveraging consumer, syndicated, and proprietary insights for both brands.

“Eileen brings nearly two decades of experience working on branding and insights to this newly created role on the Cooking Light and MyRecipes marketing team; her knowledge and expertise will be integral in leveraging the brands’ unique positions in the marketplace,” says publisher Karla Partilla.

McCarthy comes to Cooking Light and MyRecipes most recently from Bon Appétit where she was the executive director of marketing & strategic planning for nearly nine years. Prior to that, she held various positions in marketing and research at IncFast CompanyYM and Businessweek.

McCarthy reports to Michelle Lamison, associate publisher, marketing.

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Cooking Light Beefs up Marketing Department

Rose Tilson was named executive director of integrated marketing for Cooking Light and MyRecipes. She will be responsible for managing the integrated marketing team and elevating the programs and assets offered to the advertising community across multiple platforms.

She starts today and will report to Michelle Lamison, associate publisher, marketing. Tilson comes from Scripps Networks Digital, where she was the director, integrated ad sales marketing for the food category.

“Rose has a strong digital marketing background and an impressive knowledge of the epicurean space, which make her a tremendous asset to the Cooking Light and MyRecipes integrated marketing team as we continue to develop multi-platform, fully integrated marketing programs,” publisher Karla Partilla says.