In dog years, privately held San Francisco Web firm DogTime Media just crossed the 35-year mark. During that span, the company’s collection of dog and cat-centric sites has grown to encompass more than a thousand contributors, a listing of 3,000+ animal shelters and a whopping 55 million monthly unique visitors.
The beauty of the DogTime model is that its readership spends big bucks on food, grooming and other products for pampered pets. As a result, the vertical has had little trouble attracting big-name advertisers. From the company press release:
“We’ve seen the number of mobile visitors accessing our content climb steadily over the last two quarters,” said DogTime CEO Simon Tonner. “We’re seeing increases in page views, time spent and visits per month, as well as a 30% jump in average household income.”