TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Mike Scotti’

Charlie Rose, Star Jones, Joe Kernan and Jack Welch Hold Court

1003_mockup.gifI could just tell the power lunch crowd was (mostly) all business today. The noise level was considerably lower than in past weeks — who needs your neighbor to learn about your next big move before it hits “Page Six”? — and the table hopping was kept to a minimum. It was a tasty mix of moguls (Tom Freston), talking heads (Joe Kernan, Star Jones) and EICs (Amy Astley, Jay Fielden) who kept things interesting.

Speaking of magazines on the move (onward and upward in this case), I was joined today by formidable foodies at the helm of Food Network Magazine, a joint venture of Hearst Magazines and Food Network. Editor Maile Carpenter and publisher/chief revenue officer Vicki Wellington have happened on a recipe for success: Give Food Network fans what they love in print form and — viola! — you’ve got a hit on your hands. Both women were part of the magazine’s launch in 2009 and have seen it rack up a string of accolades, including being named to Adweek’s ‘Hot List’  and Advertising Age’s ‘A List’ last year. “A lot of people told us we were crazy to launch a magazine when we did,” Vicki says of the 2008 prototype, but the numbers silenced the naysayers. The rate base rose from 400,000, to 600,00, to 900,000 in no time and hit 1 million in just four months. The magazine’s ad pages are up 14 percent year to date, and the July-August issue is their biggest ever, with 129 ad pages.

Vicki Wellington, Diane Clehane and Maile Carpenter
Vicki Wellington, Diane Clehane and Maile Carpenter

What’s the secret ingredient? “People watch Food Network 24/7,” Maile told me. “We found that we didn’t have to choose between being accessible and aspirational. The people who love the television shows told us, ‘Be everything!’ and we have. Every month, we have an incredible pool of talent to pull from, and we try to mix it up and give readers a lot of variety.”

Here’s an interesting tidbit lest you think all the pub has to do is call the network’s powers that be to access its squadron of stars: The talent “is not contractually obligated” to appear in the magazine, says Maile. But since its heavy hitters like Guy Fieri (the first Food Network A-lister to see the prototype), Sandra Lee and Alton Brown all love the book, there’s never any shortage of stars to grace its pages. It’s no surprise that recipes (all concocted in the network’s Manhattan kitchens) are a reader favorite. Because there’s such a hunger for them (sorry, that’s my last food pun!), the pub has a new book out, 1000 Easy Recipes: Super Fun Food for Every Day that’s sure to satisfy the busy cook. (There’s 44 different pancake recipes and 100 salads!)

The magazine also gives fans another way to connect with their favorite TV destination with its popular Food Network Lounges where readers meet on-air personalities and sample their cool concoctions in a chic setting. The line was out the door at the last event in Chicago where Anne Burrell met the masses at Jose Garces‘ restaurant. Another Lounge is planned for October in New York to kick off the Food & Wine Festival. And, since food is such a family affair these days, Maile and Vicki have cooked up (okay, last one) a special insert for the September issue, Food Network Kids, as a third cover to be filled with family-friendly recipes and activities for budding foodies to try with mom and dad. Get those cupcake pans ready now!

Here’s the rundown on today’s crowd:

Read more

Mediabistro Course

Get a Literary Agent

Get a Literary AgentStarting August 6, learn how to find the right agent for your book and write a query that will get the deal done! Taught by Barbara Clark, a book agent and publishing consultant, you will learn the best methods for finding a literary agent, the proper protocol and etiquette for seeking literary representation, how to send queries and more. Register now!

David Carey, Linda Wells & The Power Lunch Diehards

1003_mockup.gif

— DIANE CLEHANE

A little birdie told us we missed Wyclef Jean by a day. Then, on Monday night, we hear the joint was jumping at Miramax’s party for The Tillman Story with Josh Brolin making the scene. We didn’t spot any celebrities in the dining room at Michael’s today (it is August, after all), but we did chat up plenty of the usual suspects who were getting in one of the last power lunches of the summer season before decamping to their cottages on the beach. (We’ll be sequestered in our air conditioned living room watching Mad Men on demand if this awful heat drags on.)

I was lunching today with public relations maven Catherine Saxton and Benjamin Cohen, president and founder of BobCarMedia. I’ve met plenty of self-made moguls here at Michael’s, but I have to say when it comes to having passion for what he does, Ben puts a lot of those guys to shame. From the moment I sat down, I found myself transfixed by Ben’s story of serial entrepreneurship that started when he was 12 years old at his parents’ retail store in Brooklyn. Enterprising Ben was so good at bringing the customers in that a competitor stole him away at age 15, and by 18, he was running his own electronics store in Westchester. At 25, he expanded his empire to include 50 cellular phone stores nationwide. “I always wanted to take the intimidation factor out of purchasing technology,” Ben told me.

In the late nineties, he opened a ‘technology salon’ on Park Avenue that was designed to keep Manhattan execs up to date with the latest gizmos and gadgets. The concept was so successful that it landed him on Bill Gates’ radar who then tapped Ben’s company for the east coast launch of Windows98. “That changed everything,” says Ben.

Ben launched BobCarMedia in 2002 with a focus on getting companies to embrace the concept of mobile marketing tools that allow consumers to test drive products outside the brick-and-mortar environment. Today, his brand ambassadors had two of his sleek, eco-friendly BobCars parked outside Michael’s so the curious could try out T-Mobile’s webConnect Rocket. “We’ve shown marketers you don’t need to wait for the customer to go into the store,” says Ben who has helped CLEAR, Wendy’s and Snickers rev up their businesses all over the country. “We’re new, different and run lean and mean. We can adapt to changing technologies and news market fast, and that means great things for our clients.”

Here’s the rundown on today’s crowd:

1. Uber agent Ed Victor and pals

2. Peter Brown

3. Hearst president David Carey, who arrived with a copy of the latest issue of Marie Claire under his arm, and a distinguished looking gent we didn’t get to meet.

4. Steven Rubenstein and an unidentified casually clad gal.

Read more

Ralph Lauren, Jenna Bush, and the Media Mob

1003_mockup.gif

— DIANE CLEHANE

It was good to be back at my regular perch at Michael’s today after a nasty bug kept me home last week. I returned to a scene buzzing with a head-spinning mix of fashion designers, famous faces, and the requisite media moguls. Don’t these people ever take a day off? I’m guessing not.

Today I was joined by W. Randall Jones (‘Randy’ to his friends), who I got to know right here in the dining room. Randy is, without fail, always the best dressed man in the room. (He credits Martin Greenfield, the Brooklyn-based tailor to Bill Clinton and Colin Powell, for his sartorial success.) When Randy arrived looking as dashing as ever in his three-piece navy pinstriped suit, we got right down to dishing.

This is a man who knows just about everyone, which is no surprise considering he’s had a stellar 30-year career in media. He launched Worth magazine in 1992 and was the youngest publisher in magazine history when he nabbed the top spot at Esquire at the ripe old age of 29. The self-described “serial entrepreneur” also launched The American Benefactor, the first magazine about philanthropy from the donor’s perspective and released his first book, The Greatest Stock Picks of All Time, to plenty of attention in 2004.

The tastiest dish is off the record, but I can tell you his latest tome, The Richest Man in Town, has been a big success. It vaulted to the number one spot on Amazon right after Randy appeared on Wall Street Week with Maria Bartiromo. These days, he’s working on a top secret television project. We can’t wait to hear more.

Here’s the rundown on today’s crowd:

1. The ‘Imber Gang’: Dr. Gerald Imber, Jerry Della Femina, Jeff Greenfield, Andy Bergman, and Michael Kramer. A photographer from The New York Times was on hand to capture everything for an upcoming piece on the good doctor for the Style section. We’ll be looking for it.

2. Peter Brown

3. ‘Mayor’ Joe Armstrong and The Daily Beast’s Bryan Curtis who, when I asked what he did for the website replied, “Whatever Tina tells me to do.” Nice to meet you!

4. Ralph Lauren (who kept his sunglasses on throughout lunch) and Buffy Birrittella, the designer’s longtime executive vice president of women’s design and advertising. We spotted them celebrating Buffy’s birthday with champagne and nibbling on some chocolate confection while chatting with the steady stream of well wishers, like Harper’s Bazaar editor Glenda Bailey.

Read more