politico-logo-2013Politico is expanding its subscription offerings with the launch of Campaign Pro, which is described as ”a vertical aimed at political, PAC and campaign professionals.” To help the debut along, Steve Shepard is leaving his spot as editor of National Journal’s Hotline, where he had been for the past five years, to join Politico.

Along with Shepard, others working on Campaign Pro include Mike Zapler (Politico’s politics editor); and political reporters Reid Epstein, Emily Schultheis, Juana Summers and Ellie Titus.

In a memo to staffers, Politico’s executive editor and Capital New York’s president Jim VandeHei and Politico’s deputy editor-in-chief Danielle Jones could barely hold back their excitement about the new vertical:

This is a great example of how our business model works. We can produce a product that is absolutely essential to a paying audience – and then utilize that team and coverage to write even stronger, better informed stories for our broader audience on the main site.