For better or worse, the term “Wise Latina” entered our vernacular during Sonia Sotomayor‘s Supreme Court confirmation hearings earlier this summer.
The phrase — originally uttered by Sotomayor to inspire other Latinas — was taken out of context and turned into something that could be easily mocked. Now, Latina magazine and its editor-in-chief Mimi Valdes-Ryan want to take back “Wise Latina.”
Valdes-Ryan came up with the idea for the magazine’s Wise Latina t-shirts after Latina‘s creative director Florian Bachleda voiced outrage over the use of term during the confirmation hearings, she told FishbowlNY recently. When she proposed the idea of commemorative shirts, her staff clapped and cheered.
“We just wanted to make sure that that phrase was not looked upon negatively,” she said. “We wanted to make sure that our audience could take it and feel empowered by it.”