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Posts Tagged ‘Mindy Budgor’

Joe Kernen, Andrew Ross Sorkin and the Skinny on Jessica Simpson’s New Role at Weight Watchers

LunchAtMichaelsNeither rain nor snow (not yet anyway) or a meltdown on Metro North’s Connecticut line (don’t ask!) can keep us from our appointed rounds on Wednesdays at Michael’s. Who else would tell you which talking heads (Star Jones, Joe Kernen, Andrew Ross Sorkin) were holding court in the dining room while pointing out the random sighting of a former beauty queen and even some titled ladies and lords? (Read on and you’ll find out.) We, not of the town car set, braved a very crowded train from Westchester (Note to fellow passengers: garlic on your breakfast isn’t a good thing!) to bring you all the earth-shattering goings on at 55th and Fifth today so you can eat at your desk while searching for Internet spoilers on Sunday’s series finale of Breaking Bad.

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Andy Amill and Diane Clehane

I was joined today by my intrepid Greenwich neighbor Andy Amill, VP of Media Sales at Weight Watchers. I’ve been a lifetime member of Weight Watchers since my days heading up Danskin’s PR department (just try having to wear spandex to work) and wanted to get the skinny on all the incredible innovations the company has implemented over the past year. Have you seen Jennifer Hudson lately? Exactly. Andy tells me that Jennifer has been “an inspiration” to Weight Watcher members. The dynamic multi-media campaign featuring the brand ambassador which launched in 2010 has helped attract plenty of new members. I am also fascinated by the technology behind the company’s barcode scanner app, which members can download to their smart phones. It lets the user zap the UPC of thousands of products in the supermarket and instantaneously get the Weight Watchers PointsPlus value. What will they think of next?

When I mentioned that the Weight Watchers center where I attend meetings had undergone a pretty dramatic makeover a few months back, Andy explained that many stores have been redesigned in the past few years with a contemporary look and feel. “They’re all uniform so members can find a center anywhere and they all look the same,” he tells me. “It really helps them stay connected.” Read more

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John Sykes, Tommy Hilfiger and a Real-Life Warrior Princess

1003_mockup.gifAs the faithful readers of this column already know, lunch at Michael’s is never really just about lunch, but it is (usually) a lot of fun. And today was no exception. I was invited to join a ‘girl’s lunch’ for author Mindy Budgor hosted by Jolie Hunt, AOL’s former chief marketing officer. Jolie, who knows practically everyone in New York, told me she decided to get a group of women together for Mindy, who recently moved here from Chicago, and “pop her Michael’s cherry.” Alrighty then. When Mindy asked if she knew “any interesting women in New York,” Jolie sprung into action and gathered The Wall Street Journal‘s media editor Keach HageyKyle Gibson, executive producer of Newsweek The Daily Beast‘s Women in the World; Deborah Needleman, editor of The New Yorks Times T magazine; recently departed Lucky EIC Brandon HolleySara Nelson, Amazon editorial director of books and Kindle, Wenda Harris Millard and yours truly to dine and dish at Table One. Mindy brought along former Today show senior producer-turned-media trainer Amy Rosenblum and Andrea Lustig, author and contributing editor for Glamour.

I chatted (OTR, sorry) with newlywed Sara Nelson (Congrats!) and Brandon Holley before we sat down for lunch. Uber chic Brandon, who I first met during her days at Yahoo! Shine, told me she’s planning to spend the summer with her family in Montauk. I can’t say I blame her. When the rest of the gang arrived we sat in rapt attention as guest of honor Mindy told the story behind her new book, Warrior Princess, My Quest to Become the First Female Maasai Warrior (Allen & Unwin). I hadn’t known what to expect when Jolie told me she was hosting this gathering for her friend who was — really — the first ever female Maasai warrior. I certainly didn’t expect her to be the sweet 30-year-old woman sporting a Bulgari pendant I mistook for some tribal gem who regaled the group of tales of slaughtering goats and cows and drinking their blood (so much for my appetite.)

Jolie Hunt, Mindy Budgor and Diane Clehane

It turns out a woman’s magazine has an exclusive on Mindy’s story — the details are very hush-hush — so I’m not allowed to share the jaw-dropping tale she told us over lunch. Before I was advised of the embargo, I asked why this self-described “nice, Jewish girl” decided to quit her job in Chicago and go off to Kenya, and she told me, “I felt my values were out of whack.”

I’m sworn to secrecy on the rest of her story (a first at Michael’s, I know), but I can share what’s on Mindy’s own website. The Santa Barbara native bought a ticket to Kenya and set off to volunteer building schools and hospitals in the Maasai Mara. While she was there, she asked the chief why there were no female warriors. After being told that women “are not strong enough or brave enough,” Mindy and her fellow volunteer, Becca, knew what they had to do. Her journey from bored MBA student to fearless female warrior is definitely inspiring. No doubt there’s plenty of lessons in the book (and some interesting photos from her time in Kenya) for those of us trying to survive in the concrete jungle. I’m starting Warrior Princess tonight.  Read more