The same day Golden Globe nominations were announced, a panel of journos and Oscar-experienced marketers held a small crowd in rapt attention last night for the L.A. Press Club, telling horror stories out of school about the sleazy tricks committed over the last decade in the name of getting the prized statue.
Not the Globes, but definitely their kissing cousin, the Oscars.
The topic was Oscar marketing and how reporters covered it, studios manipulated it and the great unwashed out there lived through it, year after year.
Show business historian and Editor-at-Large of The Hollywood Reporter Alex Ben Block (see, at left) moderated the panel, which included at Ben Block’s request, Patrick Goldstein, film writer for the Los Angeles Times and author of the column and blog, “The Big Picture;” John Horn, entertainment reporter for the Los Angeles Times; Mark Pogachefsky, Co-founder and co-president of mPRm Public Relations; and Dennis Rice, a veteran marketing guru and publicity expert who has held high-level posts at Miramax, October, Walt Disney and United Artists Pictures.
Mordant bunch of battle-scarred vets…at least when it comes to the Oscars.