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Posts Tagged ‘Miramax’

Journos And Marketers Tee Off On Hollywood Re: Oscars

alexbenblock.jpgThe same day Golden Globe nominations were announced, a panel of journos and Oscar-experienced marketers held a small crowd in rapt attention last night for the L.A. Press Club, telling horror stories out of school about the sleazy tricks committed over the last decade in the name of getting the prized statue.

Not the Globes, but definitely their kissing cousin, the Oscars.

The topic was Oscar marketing and how reporters covered it, studios manipulated it and the great unwashed out there lived through it, year after year.

Show business historian and Editor-at-Large of The Hollywood Reporter Alex Ben Block (see, at left) moderated the panel, which included at Ben Block’s request, Patrick Goldstein, film writer for the Los Angeles Times and author of the column and blog, “The Big Picture;” John Horn, entertainment reporter for the Los Angeles Times; Mark Pogachefsky, Co-founder and co-president of mPRm Public Relations; and Dennis Rice, a veteran marketing guru and publicity expert who has held high-level posts at Miramax, October, Walt Disney and United Artists Pictures.

Mordant bunch of battle-scarred vets…at least when it comes to the Oscars.

More below.

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Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.

In The Trades

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With the exit of a number of top executives, Discovery Channel might end the trifecta of sharks, motorcycles and tattoos that have been the network’s mainstays in recent years. David Zaslav, the recently appointed CEO of Discovery Communications, announced that Jane Root will oversee the Science Channel and Discovery Channel and Marjorie Kaplan will run Animal Planet Media and Discovery Kids Media.

South by Southwest announced the film line up for Austin-based festival. Docs showing include Doubletime, an exploration of the culture of competitive jump-roping and the anti-consumerism film What Would Jesus Buy?, produced by Morgan Spurlock. Scott Frank’s bank-robbery thriller The Lookout will open the event; Miramax is releasing the movie later in the month.

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Wal-Mart launches a movie-down load service, with the full blessing of the studios. This film probably won’t be available.

MGM jumps into the direct-to-video pool, with Jason Weiss overseeing the new division. Weiss has experience with bad movies, having been at MTV Films where he worked on The Dirt, The Suffering, and so on.