1003_mockup.gifAlthough the ghastly heat of last week that made Manhattan feel more like Calcutta is finally just a memory, it was hard to tear ourselves away from the wall-to-wall coverage on ‘Baby Cambridge’ (who finally has a name — Welcome George Alexander Louis!) to come to lunch at Michael’s today. But once we made our way to 55th and Fifth, it was back to business as usual. The Wednesday lunch crowd has been firing on all cylinders all summer long, and today was no exception.

Aside from the usual suspects (Matt Blank, David Zinczenko) there was, of course, plenty of good people watching to keep us occupied, including the random celebrity sighting  (a very tall Miss USA) and an A-list couple who practically glowed with happiness (Deborah Norville and Karl Wellner). Perhaps that’s because their impeccably well-mannered teenage son, Kyle Wellner, who was dining with them, rose and extended his hand with a “nice to meet you” every time a well-wisher came by. Impressive.

I was joined today by Lisa Linden, longtime public relations adviser to Eliot Spitzer, and Jimmy Siegel of Siegel Strategies. Jimmy is the creative force behind Spitzer’s campaign ads that begun popping up last week online and are now airing on cable and broadcast television in New York City. Jimmy spoke with me exclusively to give me the story behind the new campaign ads that have generated plenty of commentary by politicos everywhere. The self-described “political junkie” first met Spitzer, then running for governor, at a fundraising dinner in late 2005. “I wanted to get into politics, and I was a long time admirer of Eliot when he was the state’s attorney general. I thought he did an amazing job,” Jimmy told me. “At the end of the night, I hung around and, fortified by my third glass of Cabernet, I approached him and said, ‘I want to help get you elected.’” Spitzer gave him then-deputy campaign manager’s Miriam Hess‘ card (who, incidentally, now works with Jimmy) and the rest, as they say, is history.

Diane Clehane and Jimmy Siegel

Jimmy spent over 20 years at BBDO, rising from junior copywriter to vice chairman where he was responsible for some of the most memorable ads ever for Visa, Pepsi and Charles Schwab, and had just formed his own company when he met Spitzer. The campaigns he later created for Spitzer’s gubernatorial run were characterized by The New York Times as “emotionally stirring” and “fresh and effective” by The New York Daily News. This time around, while the objective — getting Spitzer elected — may be the same, the game and the stakes have changed considerably. Read more