Barbie — yes, the plastic doll Barbie — is going to be featured in Sports Illustrated’s Swimsuit Issue, which hits newsstands next week. Ad Age reports that the photos are part of a new Mattel ad campaign titled “Unapologetic.”

Apparently Mattel is tired of hearing how Barbie’s ridiculous look can fuel girls’ low self-esteem, and so there are quotes like this, from a company spokesperson:

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