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Tribune Gets New Name Ahead of Split (TVSpy)
Tribune Company began operating under a new, but similar, name Monday: Tribune Media Company. The rebranding came as the broadcasting and publishing divisions of the 167-year-old company split. TVNewser Tribune Media Company includes Tribune Broadcasting, WGN America, Tribune Studios, Tribune Digital Ventures and Tribune Real Estate. Variety The overhaul comes with a new logo and corporate website. Tribune has labored under the cloud of bankruptcy and plunging ad revenues for years, leading to its fissure into two companies. Tribune’s papers, which include the Los Angeles Times and the Chicago Tribune, will begin trading Tuesday as a new company, Tribune Publishing. It will be listed under the symbol TPUB on the New York Stock Exchange. It has been saddled with $350 million in debt and faces a cloudy future as revenues and readership of newspapers continue to decline. THR Tribune Media CEO Peter Liguori has said the separation will allow investors to put money into either the broadcast or print assets of Tribune, or both. The spinoff is mindful of the split of Rupert Murdoch’s News Corp and 21st Century Fox. USA Today Tribune’s shareholders receive a quarter of a share of Tribune Publishing’s common stock for each Tribune share they own. After years of management turmoil and dealing with heavy debt, Tribune, based in Chicago, emerged from a four-year bankruptcy process in early 2013 with the intent to focus on broadcasting. In July 2013, Tribune announced early plans to spin off the publishing unit that would operate on its own without affecting the financial performance of its other, more profitable businesses.