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Posts Tagged ‘Monica Ray’

Condé Nast’s Digital Subscriptions Jump 268 Percent with Newsstand

When Apple launched its new operating system — iOS 5 — publishers were excited about what the Newsstand app would bring. The app is integrated into all Apple mobile products, and is designed to make managing subscriptions to magazines and newspapers much easier.

Turns out that publishers were right to get giddy. Condé Nast, for one, is reporting that weekly digital subscription sales have jumped an astonishing 268 percent since Newsstand launched, compared to the previous eight weeks. Single copy sales also rose 142 percent.

Monica Ray, Condé Nast’s Executive Vice President of Consumer Marketing, understands that this trend likely won’t continue, but either way it’s a remarkable start, and a good sign for publishers.

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Condé Nast Nets 242,000 Digital Subscribers Since Introducing Apple’s System

Maybe Apple’s subscription system is a good thing after all. It has been for Condé Nast, at least. The company has drawn 242,000 digital customers in the six week period since introducing Apple’s subscription method. A big part of that appears to be The New Yorker’s iPad edition, which has garnered praise for its simplistic approach.

Monica Ray, Executive Vice President of Consumer Marketing for Condé Nast, says that the numbers provide a reason to feel optimistic:

We were at the forefront of introducing digital subscriptions, and the results have been encouraging―better than we could have imagined in many cases. The digital counts are increasing every day, and while this represents a small portion of our subscription circulation, we find it incredibly promising, especially given the short time we have been marketing subscriptions.

Once again, it sounds as if Steve Jobs knows best. Now, who wants to convince him to lend the government some money?