TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘More’

The Experts Weigh In On Condé Nast Closures

4 times square.jpgIn the day following the news that Condé Nast has decided to shutter four magazines, including Gourmet and Cookie, we reached out to some experts in the field to get their reactions. Here’s what we’ve heard:

“It made sense for a company that had two rival magazines to close one of them. It has been a very competitive year for magazines in the epicurean category, and we have had a lot of success. But Gourmet saw newsstand sales fall by 25 percent.”

Merri Lee Kingsly, publisher of Gourmet rival Saveur

“Seeing a major media company like Condé Nast blindly shutting down four prominent publications without even trying to first migrate them to digital is a prime example of how out of touch many media companies are. Folding Gourmet, a magazine with over six decades of a strong readership, is the ultimate proof that the management of Condé Nast is very short-sighted when it comes to understanding the opportunities that exist within the digital publishing landscape. This is truly a sad day for magazines. I have this to say to all print publishers: Don’t kill off another publication! We have the opportunity reshape our industry with digital publishing. Major media companies need to have the vision to realize this.”

Jim Gaines, former editor at Life, Time and People, and current editor-in-chief of digital media company FLYP

Read more

Parents Deputy Editor Hickey Returns To Ladies’ Home Journal

mary hickey headshot.jpgMary C. Hickey, formerly the deputy editor of Meredith‘s Parents magazine, has returned to Ladies’ Home Journal — where she previously worked in the mid-90′s — to serve as deputy editor for the women’s magazine also owned by Meredith.

According to LHJ editor-in-chief Sally Lee, Hickey “will be overseeing the magazine’s books coverage, along with relationships, news stories and general features.”

In addition to roles at LHJ and Parents, where she worked for nine years, Hickey has also previously served as articles editor at Glamour. Throughout her 20+ year career, Hickey’s work has also appeared in People, More, Life, The Washington Post, USA Today, BusinessWeek and Working Mother. She has also co-authored the book The Working Mother’s Guilt Guide and currently works worked as an adjunct professor of journalism at New York University for eight years.

Related: Ladies’ Home Journal Takes Contributing Editors, Writers Off Masthead

Bushnell Talks “Broadroom” As New Webisodes Premiere

broadroom6.jpgThe Broadroom“, a Web show collaboration between MORE magazine and Maybelline about women in the workplace from Sex and the City scribe Candace Bushnell, premiered last night on Maybelline.com. We were at the premiere at Fred’s, the eatery inside Barney’s flasgship where Bushnell and the stars of the show, Jennie Garth (“Beverly Hills, 90210″), Jennifer Esposito (“Samantha Who?”), Talia Balsam (“Mad Men”), among others, were all expertly working the red carpet.

After about 45 minutes of meeting and greeting, MORE editor Lesley Jane Seymour took to the podium to welcome everyone and introduce Bushnell. The lady of the hour thanked the various corporate marketing departments that brought “Broadroom” into being: MORE magazine, its parent company the Meredith Corp. and Maybelline. A quick thanks to Ellen Gittelsohn, the shows director, her agent and the cast, and then viewing commenced.

Earlier in the day, we had the opportunity for a quick phone chat about the show with Bushnell and Garth, the show’s leading lady. The interview and, as always, more pictures from the event after the jump.

Read more

A Talk With The Economist‘s Bishop|TONY Mixes Business With Pleasure|FTC Talks Future Of Journalism|Mag Publishers Report Circ Numbers|Advertisers Penalize More For 40+ Audience


Watch CBS Videos Online

PRNewser: An interview with Matthew Bishop, The Economist‘s New York bureau chief.

AgencySpy: Time Out New York launches new “Sex and Dating” section, putting dating and sex-related ads up front and center, and in with the editorial content.

BayNewser: Later this year, the FTC will hold a workshop series dedicated to the future of journalism

Ad Age: Some publishers are releasing circulation numbers in advance of the Audit Bureau of Circulations big semi-annual report, which is coming out soon. Many magazines reported declines in newsstand and subscriptions, but there were some gains: Saveur‘s single-copy sales rose 4 percent during the first half of the year and More magazine’s newsstand held steady.

New York Times: And speaking of More, the magazine for women older 40 seems to be penalized by advertisers for its older audience. “The average More reader makes about $93,000, around $30,000 more than the average for Vogue, Allure or Harper’s Bazaar…But More has hardly a luxury ad in it.”

Meredith Promotes Sareyan To Chief Brand Officer

AndySareyan.jpgMeredith Corp., which in the midst of a rebranding effort, announced yesterday that it has promoted Andy Sareyan to chief brand officer of the company’s National Media Group.

In addition to his new role, Sareyan, who joined the company three years ago, will remain president of Better Homes and Gardens and an executive VP of the media group.

“In addition to overseeing Consumer Marketing, Sareyan will supervise the continued expansion of Meredith’s consumer marketing activities to online platforms,” the company explained. He’ll also be in charge of Meredith’s consumer database, which is one of the largest in the country, while maintaining oversight of the More, ReadyMade and Family Circle brands.

Full release after the jump

Earlier: meredith Repositions Marketing Approach, Debuts New Logo

Read more

Move Aside Alpha Males, Gamma Women Are The Latest Marketing Tool For Meredith

mer.pngLast year, magazine publisher Meredith Corp. produced a report that revealed the rise of what Meredith dubbed “Gamma Women” — influential and well-connected women who share and exchange information.

After identifying Gammas and touting their importance, Meredith is looking for ways to use its network of high-powered female readers as a marketing tool. Meredith, which publishes women’s magazines like More, Ladies Home Journal and Better Homes and Gardens, estimates that its Gamma audience is 55 million American women strong.

So now Meredith has partnered with women’s marketing network SheSpeaks to launch a new product that will take advantage of its Gamma network, spread word about products through Meredith’s magazines and promote products and brands through word of mouth. This new marketing approach can be tailored for each specific product or brand, Meredith said.

Read more

Friday’s RTCA Dinner Wrap Up|Meredith Titles Show Ad Growth In July|Gawker’s Denton Says He’s Not Bored|NYT‘s Pogue Takes Heat For Speaker’s Fee|Dumenco Continues Anti-HuffPo Campaign

FishbowlDC: Coverage of the Radio & Television Correspondent’s Association Dinner, including reviews of keynote speaker John Hodgman.

minOnline: Four of the top five magazines showing ad sales growth in July are Meredith titles: Fitness, Family Circle, Ladies’ Home Journal and More. Flex rounded out the top five.

Washington Post: Howard Kurtz interviews Gawker‘s Nick Denton. “We don’t seek to do good,” Denton said. “We may inadvertently do good. We may inadvertently commit journalism. That is not the institutional intention.” Also, is he truly bored? Said Denton via Twitter: “No, just British. It’s an affect — and we’re born with it.”

NYTPicker: After all the Thomas Friedman dust-up you think he would have known better. New York Times columnist David Pogue is getting flack for receiving a speaker’s fee for speaking at the Consumer Electronics Association’s CEO Summit last week.

AdAge: Simon Dumenco has an idea for a college course inspired by The Huffington Post: “Building Value by Devaluing Content: How to Make Your Investors Rich By Being Cheap, Trashy and Parasitic.”

Amy Poehler, Rachael Ray And MTV’s McGrath Headline Gracie Awards

gracies.jpgLast night in New York City, the Foundation of American Women in Radio & Television presented their 34th annual Gracie Awards honoring the top women making entertainment for women.

The night’s biggest winners were Amy Poehler, who took home the 2009 Dove Real Beauty Award, Tribute Award winner Rachael Ray and MTV Networks CEO Judy McGrath, who was honored with the Lifetime Achievement Award. And the red carpet was graced by more media celebrities who won or presented awards throughout the evening, including Suze Orman, Anderson Cooper, Katie Couric, Ann Curry, Bob Schieffer, New York Housewives Jill Zarin, Kelly Bensimon, LuAnn de Lesseps and Alex McCord, Oprah‘s BFF Gayle King and Maya Angelou.

Photo: Host Niecy Nash, reality star Ruby Gettinger, Kathy Griffin, Orman and Ray. Courtesy Larry Busacca/Wireimage. Check out some photos from inside the Gracies here and here.

Read on to find out who we talked to inside the Marriott Marquis ballroom

Read more

Fashion Magazines Hit Hard by Economic Downturn

magwwdchrt.png

We’re starting to get a sense of how bad a hit the mag industry has taken this year. WWD is reporting that fashion and luxury titles have borne the brunt. The industry as a whole saw a 10% decline in ad pages in the third quarter as a result of significantly reduced spending from major ad categories like “pharmaceutical, automotive, technology, and beauty.” However, the numbers get even scarier where fashion is concerned:

Read more

<< PREVIOUS PAGE