Kids network Nickelodeon today promoted its vice president of preschool production, Anne Mullen, to senior vice president overseeing on-air creative strategy for the whole network — from preschool programming to Nick at Nite. It’s an intense promotion that puts Mullen in charge of all on-air promotion and brand communications, Nick’s COO Russell Hicks said.
“Anne has been a talented and energetic leader within our organization for more than four years,” Hicks said in a statement. “Her experience in creative strategic planning for top brands continually brings a fresh perspective to Nickelodeon.”
In today’s economy, a fresh look at partnerships with brands that keep your network alive with precious ad dollars is certainly important — perhaps more important than ever. Additionally, Mullen is being charged with developing strategies that will bring Nickelodeon’s kids and family TV channels, which include NOGGIN, The N and Nicktoons Network, and the company’s Web sites under one Nickelodeon brand.
In her previous position, Mullen worked to develop promotions for “Dora the Explorer” shows, managed the creative team for the “Blue’s Clues” tenth anniversary event and helped launch several preschool series. Before joining Nickelodeon she worked for the Sundance Channel and Razorfish.
A full release after the jump