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Posts Tagged ‘Muscle + Fitness’

Muscle & Fitness Names New Publisher Ahead of Redesign

AMI has named Christopher Dolan the new publisher of Muscle & Fitness. Dolan comes to the magazine from Scout (a sports centric brand), where he served as digital director and group publisher. Prior to that, Dolan worked in the Home & Garden Group for Reader’s Digest.

In the announcement of Dolan, Chris Scardino — AMI’s executive VP and group publishing director — mentioned that Muscle & Fitness is gearing up for a “full redesign” debuting with its July/August issue. The magazine has been getting the David Zinczenko touch ever since Zinczenko joined AMI, which means this revamp will surely mean even more of a shift toward a general interest title.

“Men are flocking to the idea of being at their best in all aspects of their lives and Muscle & Fitness is perfectly positioned to drive this trend,” said Dolan, in a statement. “This is a performance-driven male community committed to success, and I’m excited to put in front of them the editorial content and advertiser brands that will help them get there.”

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Men’s Health, Men’s Fitness and Muscle & Fitness are All Pretty Much the Same Thing

When David Zinczenko left Rodale and joined forces with AMI, we called it: AMI’s Men’s Fitness would become a replica of Men’s Health, the Rodale title that Zinczenko turned into a success. Of course that’s exactly what happened. Now, according to Adweek, Zinczenko has his hands on Muscle & Fitness. Guess what? It looks more like Men’s Health and Men’s Fitness.

Previously, Muscle & Fitness was a magazine dedicated to the body building world. Each month, a man with an unhealthy amount of muscle would appear on the cover, seemingly daring people to guess when he would explode. Or at least tip over.

Zinczenko is changing that. He has added a grooming section and shuffled the weight lifting content to the back of the book. He told Adweek the redesigned Muscle & Fitness was for a “new breed of fitness enthusiast.”

The changes might alienate longtime Muscle & Fitness readers, but there’s a reason AMI is letting Zinczenko revamp the title: His approach works. The Zinczenko-fied Men’s Fitness finished 2013 with a 27 percent jump in ad pages compared to 2012. For AMI, it’s a no-brainer to let Zinczenko use his magic on another magazine.

AMI Chooses Seth Kelly To Bulk Up Editorial Staff At Muscle & Fitness

According to a company press release, CEO of American Media Inc., David Pecker, has chosen Seth Kelly as new editorial director of Muscle & Fitness, Flex, and Muscle & Fitness Hers.  Kelly also will serve as editor-in-chief of Muscle & Fitness while Allan Donnelley will remain in his role as editor-in-chief at the other two titles.

Pecker praised Kelly for his previous magazine experience and appears to be pretty jacked up to have Seth on board with Muscle & Fitness:

“Seth has been a valuable member of AMI’s team since he launched the premiere issue of UFC, the official magazine of the Ultimate Fighting Championship, and has served as the magazine’s editor-in-chief.  We are now excited to have him take the leading role at our enthusiast titles. From his days as an editor at Maxim to editing UFC, Seth has proved he adds a fresh and exciting editorial perspective to any publication he becomes involved with.”

Muscle & Fitness will be relocating their offices from California to Manhattan in January.

Playboy Strikes Deal With AMI

9d2d2009d7d44d03dAM5 playboy magazine April  2009.jpgTwo weeks ago, news leaked that Playboy Enterprises was in talks to sell their holdings to London Fog owner Iconix Brand Group Inc. Hugh Hefner‘s publishing empire’s stock has fallen drastically in the last five years, and the recent economic downturn dealt a major blow to the magazine industry, and drew speculation that Playboy was no longer a sustainable enterprise. (In September alone, Playboy‘s ad pages fell 35 percent.) Turns out, the rumors were only half right.

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Ad Pages Plummet 25.9 Percent

down04.15.09.jpgBut hey, revenues for consumer magazines only dropped 20.2 percent!

According to the Publishers Information Bureau, ad pages during the first quarter of 2009 totaled 37,196.43, down 25.9 percent from just a year before. Those ads took in $4,183,426,592 in revenue, declining little more than 20 percent.

Each of the top 12 categories, which make up more than 85 of total revenue, fell.

There were a few winners, including Muscle + Fitness — which jumped 19.1 percent — and OK!, which gained 22.4 percent.

Hearst announced plans to bump up its closing date for ads, starting with Cosmopolitan. Jeff Hamill, a senior VP, said the magazine would begin accepting advertisements up to five weeks before the book’s on-sale date and would soon shorten that to three weeks.