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Posts Tagged ‘Nat Ives’

Report: BUZZMEDIA Scoops Up SPIN Magazine

It appears that the rumors recently tapped by Advertising Age media editor Nat Ives were accurate. Per his June 13 item, sister publication Billboard is reporting tonight that BUZZMEDIA will indeed announce tomorrow that it has acquired SPIN magazine:

According to the source, BUZZMEDIA will evaluate the viability of the print magazine, adding that there is an expectation that the September/October issue of the magazine – with a planned Azalea Banks cover – may be its last in print before becoming a digital-only brand.

This newest acquisition would fall under the purview of music VP & GM Bill Jensen, recently hired away from Village Voice Media, where he was director of new media. In May, BUZZMEDIA acquired San Francisco-based electronic dance music and culture online mag XLR8R.

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Mediabistro Course

Personal Essay Writing: Master Class

Personal Essay Writing: Master ClassStarting October 21, work with the senior editor at Marie Claire magazine to polish and publish your essay! Whitney Joiner will help you to develop your voice, narrative, and identity, draft your pitch, and decide where to market your essay. Register now!

People.com Reaches One Billion Page Views

The city looks like an ice rink thanks to the freezing rain it received overnight, and it basically snows every single day now, but the staffers at People are having a good winter.

Earlier we told you that People is the most followed magazine on Twitter, and now Ad Age is reporting that People.com reached one billion page views last month.

The site easily beat out other magazines that maintain a popular online presence, says Nat Ives of Ad Age:

Visitors to New York magazine’s site, one of magazines’ most successful digital operations, generated 69.9 million page views in January, New York said, citing Omniture. Us Weekly visitors generated 205 million page views in January, according to Us Weekly, which doesn’t use Omniture but cited Google Anlaytics data.

The Flip Side Of Newstand Losses: Accentuate The Positive!

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Yesterday was all doom and gloom for the future of print over at The New York Times, which reported an average newsstand loss in the magazine industry of 9.1 percent and an overall circulation decline of 2.2 percent from the previous year. While we floated the idea that some of the publishers that actually showed gains (Rodale and Meredith) operated in a niche market for customers, there might be even better news over at AdAge, where Nat Ives pointed out that the individual sale losses have actually slowed down in the past year. Big sellers like Cosmopolitan and Us Weekly either slowed down their decline to the single digits, or actually improved their single-copy sales, according to the Audit Bureau of Circulations. So what’s the logic behind the market? Why did Us Weekly gain 1 percent in sales while In Touch plummeted over 10 percent? And what can cause a magazine to do fare better in subscription form than single-issue, like Woman’s Day?

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Critics Respond To Times‘ Pay Wall Plans

425825719_3bf95d6e86.jpgHow long have we been living under the looming shadow that is the threat of a New York Times‘ pay wall? The answer most likely is since TimesSelect’s fall in 2007, after the paper’s first attempt at getting online readers to pay for content.

Since then, publisher Arthur Sulzberger has made vague promises, culminating in today’s announcement of a plan to launch a metered pay model on NYTimes.com next year. It makes sense: last year saw the Times‘ hemorrhaging money (losing $35 million in the third quarter alone), and speculation that the paper wouldn’t make it to 2010.

Thankfully, Carlos Slim stepped in last year, but it still remains to be seen how the Grey Lady will make it back into the black. While alienating some readers, the metered system of content-charging that Sulzberger is planning may actually be the best compromise between giving away your product for free and going on almost total lock-down mode like the The Wall Street Journal. Under this plan, The New York Times will eventually allow you to read only a certain number of articles per month before asking you to subscribe, much like Variety or The Financial Times (although some have pointed out that the FT‘s model is looking more and more like the Journal‘s).

But even before today’s not completely unexpected announcement, media critics were chomping at the bit to react to the Times‘ possible pay plans. After the jump, a look at what some of them are saying.

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MediaElites.com Brings Media’s Elite Together With Holiday Spirit

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MediaElites.com’s Aaron Gell and Drew Grant, Advertising Age‘s Nat Ives and Jeff Bercovici of AOL Daily Finance

Last night’s Holiday Blowout hosted by MediaElites.com at 200 Orchard had all the ingredients for a good old new media holiday party: open bar, a feeling of good will (donate an old coat!), plenty of media types milling around and Big Buck Hunter. Sometimes reporters just need to let loose, and we’d rather they did it with a video game and a big plastic gun, because it’s just so much more fun that way.

Representing MediaElites.com (formerly ASSME) in the crowd was founder Aaron Gell and our fellow Fishbowl-er Drew Grant. We also spotted all the usual suspects, including many former FishbowlNY editors, Dylan Stableford, Rachel Sklar and Glynnis MacNicol.

We also learned that media party-goers can give as good as they drink; after asking attendees to each bring an old coat to donate, MediaElites carted away five nine garbage bags full of outerwear.

And as for Big Buck Hunter, we hear the big winner of the evening was media blogger Jeff Bercovici of AOL’s Daily Finance, who swiftly defeated Advertising Age‘s Nat Ives and publicist Shawna Seldon of the Rosen Group. Glad we sat that one out.

More pictures after the jump.

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Budget Travel Looking For Investors

budget travel.jpgOver the weekend, rumors started swirling about the possible closure of Newsweek-owned Budget Travel. Thankfully, we learned yesterday that the magazine is safe. But we wondered, if the pub was not going out of business, what was the source of the nasty rumors?

Today, Advertising Age‘s Nat Ives reports that Newsweek “is seeking new equity investors for the title or even an outright sale”. Staffers on either side of the sale — within the magazine or Newsweek or at potential buyers — could have taken this to mean the pub is close to folding.

Could that be the source of the recent rumors? Know anything? Let us know.

Newsweek Seeks Investors for Arthur Frommer’s Budget TravelAdvertising Age

Earlier: Update:Budget Travel Not Closing

Vibe Relaunches With Maybe Not The Best Cover Celebrity

VIBE_ChrisBrown_Preview.jpg When Vibe magazine shuttered back in June, there was little hope that the publication would be revived, considering the state of the magazine industry. But revived it was, acquired by a trio that included equity firm InterMedia Partners, Uptown Media Group and Blackrock Digital that together formed the new Vibe Lifestyle Network.

In late August Jermaine Hall was named editor-in-chief, a circle completed as Hall’s first job was working for the original Vibe. And he’s certainly set on making his mark: His decision to put Chris Brown on the cover for the relaunched magazine’s December issue (the new Vibe.com has already been up and running since August) is bound to stir up controversy. Brown’s ex-girlfriend Rihanna is currently doing the talk-show circuit on the physical altercation between her and Brown before the Grammys this February, and putting the convicted R&B star on the cover of Vibe can either be seen as tone-deaf and offensive, or provocative and challenging.

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Thomas Pynchon Outed As Book Trailer Narrator|New Life For Vibe|Ben Stein Talks About Dismissal|Some Mags Are Doing Better In ’09|Can Restaurant Critics Remain Anonymous?

GalleyCat: Reclusive author Thomas Pynchon did in fact narrate his own book trailer.

Ad Age: Just over a month after the hip hop magazine Vibe closed, there are reports that the owners of Uptown magazine have been in talks to buy and revive the title. Ad Age reporter Nat Ives said via Twitter that the buyers had confirmed his report.

American Spectator: Ex-New York Times columnist Ben Stein speaks out about his recent ouster.

Newsweek: A look at some of the magazines that managed to attract more ad pages during that first half of this year than they did during the same period in 2008.

Seattle Times: How important is anonymity to food critics today? Food critic Nancy Leson talks about the difficulty that comes with trying to remain anonymous and whether its even possible in the Internet age.

The Sad State Of Business Mag’s Advertising

Following on the heels of the news last week that magazine advertising revenues were down last quarter (big surprise there), we then learned that BusinessWeek was up for sale. Could there possibly be some correlation?

Well, see for yourself. Nat Ives at AdAge.com has put together this depressing chart, marking how ad sales at business magazines — BusinessWeek, Forbes and Fortune — have plummeted over the past decade.

“Since 1999, the number of ad pages the three major business titles booked for the first half of the year has fallen by 64 percent,” Ives reports. “In 1999, BusinessWeek, Forbes and Fortune carried 6,193 ad pages in the first six months of the year. In 2009, that number shrank to 2,204. That means it’s likely the final year tally for the three won’t crack 4,500, a benchmark that all three managed to surpass on their own in 1999.”

Ouch.

Men’s Health Tries A New Way To Earn Revenue

mens health app.jpgWith ad revenues slipping in the past year, magazines have been trying to find new ways to earn money and keep their publications afloat. With its latest idea, Men’s Health might be on to something.

Using new technology only made possible with Apple Inc.’s iPhone operating system upgrade this week, the magazine has launched an iPhone application that sells additional content through the app itself.

The “Men’s Health Workouts” app, which is available for $1.99, “comes with photos, instructions and the ability to track one’s progress for 18 workouts and more than 125 exercises,” explains AdAge.com‘s Nat Ives. However, users can purchase additional workouts and other info — for as little as 99 cents.

According to Apple, this approach to apps is revolutionary, but its probably not the last time we’ll see a magazine use this new technology to sell additional content to readers and iPhone users.

Earlier this week, we spoke exclusively with Wired Editor-in-Chief Chris Anderson about new ways magazines and newspapers can monetize content. Something tells us Anderson would be very intrigued by Men’s Health‘s new model.

“It’s not about charging more for the same products, but releasing different products,” Anderson told FBNY. “[Those products] are not for everybody, but for enough people that we can charge a higher price.”

Update: In a press release today, the magazine said the app “includes 18 exclusive workouts and 125+ exercises from the world’s top strength coaches, athletes, and fitness experts. Each workout features step-by-step instructions, high-quality photos, advanced logging functions, and is powered by a one-of-kind circuit training interface.” The additional content available for purchase will be workout “expansion packs” including additional groups of workouts directly within the application itself. Available expansion packs at launch include, “The Ultimate Abs Pack,” “Build a Beach Ready Body,” and “Huge Arms in a Hurry.”

Men’s Health is leading the industry by adapting our print products to emerging digital platforms,” said David Zinczenko, the magazine’s editor-in-chief. “While other magazines have offered iPhone applications before, we are the first to embrace Apple’s In-App purchase function, and in doing so, we are the first to deviate from these traditional marketing methods. In essence, we are creating a distribution channel within the iPhone for our content.”

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