We finally have some insight into how Joe Ripp, Time Inc.’s CEO, plans to save the company. During the Code/Media discussion series, Ripp told Recode that the key to reviving Time Inc. was expanding its offerings, and his inspiration was National Geographic. In other words: Expect Time Inc. brands to show up on your story box in the near future.
NatGeo was once nothing more than a stack of dusty magazines in your grandfather’s study. It’s now a multimedia empire, with multiple TV networks and a successful film studio. If Ripp says NatGeo has provided a blueprint for Time Inc., TV and online videos are definitely on their way.
Ripp was confident enough in his plan that he told the audience to “Check back in six months to see how we’re doing.” We definitely will. Perhaps by turning on the TV.