The latest installment of Digiday’s “Confessions” series could not be timelier. It features a veteran freelance feature writer who has had to cross over to the sponsored-content side to earn a decent living.
On the plus side, the unidentified individual says they’re making $500 a day and, as a result, are chipping away at some accumulated debt. On the down side, the client stories being passed on are consistently “lowest common denominator.”
From the Q&A with Lucia Moses:
You don’t want your real name used on the native ad pieces. Is that [lowest common denominator aspect] why?
Because it’s not work I’m proud of. It’s not anything remotely interesting. But I was at [a major news organization] and didn’t put my name on many stories. If I were writing stories for dumb women’s magazines, I wouldn’t want my name on many stories, either.