Remember the Weekly World News, that black-and-white broadsheet next to the supermarket checkout that you used to scan regularly before Perez Hilton, TMZ and Radar Online?
Though it was interrupted by a more recent ownership change, it never fully went away. WWN migrated to the Web only in 2009 and has since slowly doubled its monthly way to a current Top 1,000 Quantcast ranking. However, as we all well know by now, Web traffic does not translate into similar-size bank deposits, so the publication has turned to MediaPass, an LA company specializing in paywall solutions, to help monetize the clicks. From tomorrow’s official announcement:
“We are excited to have a brand like the Weekly World News choose MediaPass to distribute their content in a way that will help them instantly generate revenue, but is also fair to their readers and makes sense within the current paradigm of online publishing and sharing,” said MediaPass CEO Matthew Mitchell. “As a digital-only publication now employing our paywall, there’s no reason they can’t generate the kind of revenue they did at the peak of their print existence…”