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Posts Tagged ‘new magazine launches’

Report: More Than 100 Magazines Shuttered In Last Three Months

cookie cover.jpgUpdating its numbers from a few months ago, Mediafinder.com, an online database of American and Canadian periodicals, reports that more than 100 magazines have folded in the past three months, bringing the total number of pubs tracked by Mediafinder that have been shuttered this year to 383.

These latest numbers do not include the four magazines folded by Condé Nast last week, but they do include Nickelodeon and Nick Jr., and Time Inc.‘s Style & Design and Southern Accents.

However, in the last three months, 72 new magazine have launched — including titles like Afar.

The numbers also show that regional magazines are closing more frequently than other categories, but they are they most frequently launched types of magazines as well. This is the same news that came out of Mediafinder back in July — so it appears that 2009 overall has been a big year for regional mags. Business-to-business magazines have also been in flux, accounting for 75 of the new launches since January and 130 of the closures. (24 b-to-b mags also went from print to online only in 2009, Mediafinder said.)

As the number of shuttered mags add up, we can be heartened by the fact that some pubs are taking a chance and launching in this harsh climate. They’re just simply not launching as quickly as they’re folding.

Earlier: More Evidence That The Magazine Industry Is In Trouble

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Jenna Bush, New Magazine Launches & Embedded Journos On The Menu

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It might be the last day of August and the beginning of the last week of summer, but you would never know it from the amount of media news that’s surfaced today.

On the mediabistro.com Morning Media Menu podcast, hosts Jason Boog of GalleyCat and AgencySpy‘s Matt Van Hoven had many headlines to talk about, starting with news reported by Stars & Stripes and PRNewser that the Pentagon had canceled its contract with the Rendon Group, a PR company responsible for doing background checks on reporters set to embed with the military. The question remains: did these checks lead to certain journalists getting their embed requests denied?

Matt and Jason also discussed a story on AgencySpy about car company Chrysler steering business away from its advertising agency of record, BBDO. Also in the news, former first daughter Jenna Bush Hager joins the “Today” show and some new magazines are launching.

You can listen to all the past podcasts at BlogTalkRadio.com/mediabistro and call in at 646-929-0321.