Attention Park Slopers: You have a new magazine coming your way August 31. The Observer Media Group is launching New York Observer Scooter, a bi-annual magazine targeting parents who have grown up in the city. The magazine is free, and will have a circulation of about 40,000 in Manhattan and Brooklyn.

Peter Feld is Scooter’s Editor-in-Chief. He says the magazine will showcase the advantages of raising kids here. “Scooter will be highlighting ‘only in New York’ attractions — the playgrounds, brunch spots and hidden spaces that are the city kids’ birthright.” Brunch spots? We had no idea kids brunched.

Feld says that the city provides plenty of content, adding, “Taking advantage of all that New York City has to offer will play a large part in our editorial content, with tips on day trips, urban gardening, and books, movies and music recommended for children.”