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Posts Tagged ‘News’

Facebook is Your New Editor

If you’re on Facebook, you should get to know Greg Marra. Marra is an engineer for the company who works its News Feed, which means he’s part of a team that determines which news articles you see. Which means that Marra is your new editor.

Of course Marra doesn’t see it that way. Or rather, he has been told to tell media outlets that he doesn’t see it that way. “We try to explicitly view ourselves as not editors,” he told The New York Times. “We don’t want to have editorial judgment over the content that’s in your feed. You’ve made your friends, you’ve connected to the pages that you want to connect to and you’re the best decider for the things that you care about.”

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Mediabistro Course

Copy Editing: Intro

Copy Editing: IntroStarting January 6, learn basic copy editing skills using the AP Stylebook! In this course, you'll learn how to use dictionaries and online reference tools to edit work, ask the right questions to clarify convoluted copy, prepare for a copy editing test, and tailor your resume to find more work as a copy editor. Register now!

Study: Direct Visitors to News Sites Three Times More Engaged Than Others

According to a new Pew Research Center study, readers who come to news sites directly are three times more engaged than those who come via Facebook links or search.

Of the 26 most popular news sites — including,, and more — direct visitors spend about 4 minutes and 36 seconds per visit. Meanwhile, visitors via Facebook spend only 1 minute and 41 seconds per visit and visitors via search spend about the same (1:42 per visit).

Direct visitors also view many 24.8 pages per month, compared to just 4.2 pages per month for Facebook and 4.9 for search.

The findings aren’t that surprising. After all, if you’re typing a news site’s URL into your browser or have it bookmarked, you’re already a fan of the brand, so you’re much more likely to stay there once you click through.

The Pew study also shows that while Facebook and search are important for news sites, it’s difficult to translate those clicks into dedicated readers.

[Image: Pew Research Center]

Study: More People Turning to Mobile Devices for News Consumption

A study from the Pew Research Center and The Economist Group has found that more Americans are using their mobile devices to read the news. The data comes from a survey of just over 9,500 adults, from June 29 through August 8.

What Pew and The Econonmist Group found was that 64 percent of tablet owners and 62 percent of mobile phone owners use them at least once per week to catch up on the news. Yes, despite our ability to play terrible mobile games and countless other things via our phones, most of us turn to our pocket-sized computers to find out what’s happening in the world.

Some of the key findings:

  • 73 percent of people who read the news on their tablets read a long-form article at least once per week
  • 43 percent of people who use tablets to read the news say it has increased the amount of news they consume
  • 31 percent of those surveyed say they get their news from news sources
  • Those who get their news via mobile devices reported being more engaged in the news than those who didn’t read news on mobile products

Social Media Marketing Boot Camp Starts This Thursday

This Thursday, February 16, mediabistro brings you Social Media Marketing Boot Camp, an online conference and hands-on workshop. Through keynote speeches with the biggest names in social media, practical how-to sessions, and strategic assignments, you’ll create a comprehensive social media marketing strategy and launch your campaign across various sites and platforms. By the end of the online conference and workshop, you’ll be monitoring, analyzing, and improving traffic, engagement, and conversion to sales.

The program includes:

Stephanie Agresta EVP, Managing Director of Social Media, Weber Shandwick Megan Berry Founder, LiftFive
What Makes a Social Strategy Successful? 


The Power of Influence: Identifying Online Brand Ambassadors 


Leslie Bradshaw 

President, COO, and Co-founder, JESS3

Danielle Brigida 

Manager of Social Media, National Wildlife Federation

Storytelling Through Social Media 


How to Monitor and Measure Your Social Media Efforts 


Michael Brito 

SVP, Social Business Planning,
Edelman Digital

Anthony DeRosa 

Social Media Editor,

The Rise of the Social Customer and Their Impact on Business 


Social Curation: How to Use Twitter and Tumblr to Build Authority and Spread News 


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New York Times Tops Technorati Attention Index

bullhorn.jpgOur colleagues over at BayNewser have Technorati’s list of mainstream media Web sites that get the most hits from bloggers, which they have titled the “Attention Index.”

YouTube is number one on the list (although we agree with BayNewser that the classification of that site as “mainstream media” is a bit of a stretch) and The New York Times‘s site is number two. Another New York-based paper, The Wall Street Journal ranks number four. The top five is rounded out by at #3 and The Washington Post at #5.

There are lots of other New York-based news outlets on the list, including FOX News (#12), Time (#16) and The New York Daily News (#19).

The full list, and their “attention numbers,” after the jump

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