Yesterday, 29 media companies including The Associated Press, The New York Times Company, and Hearst announced the launch of NewsRight. The venture is described as “an independent digital rights and content licensing organization.”

Headed by former ABC news president, David Westin, NewsRight has been in development for a few years under different names including News Registry, a property spearheaded by the AP.

“More news is available more ways than ever in history. But if reliable information is to continue to flourish, the companies investing in creating content need efficient ways to license it as broadly as possible,” said Westin. “NewsRight’s mission is to make sure consumers continue to benefit from the all the original news reporting they want while ensuring those who republish content do so with integrity. ”

In a nutshell, the service makes it easier for media outlets to license news content from the roster of NewsRight companies and in turn, provide both licensees and licensors with analytics regarding the use of content.

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