What you’re looking at is part of a chart of the media websites with the most shared and liked content on Facebook (click for full version.) While Huffington Post leads the pack, it’s worth noting that most of the sites in the top 40 are old media properties like the New York Times, the BBC, and the Washington Post. Our Los Angeles Times is number 18 on the list. New media giant Buzzfeed, who created the chart, is at number 8.
As Buzzfeed explains, the chart shows “the publishers with the greatest number of stories that have over 100 Facebook interactions in the month of September. A “Facebook interaction” is defined as basically any kind of thing you can do with a link on Facebook — a like, a comment, or a share. The data was collected by Newswhip, which tracks over 5,000 English language newspapers and pulls the likes, shares and comments for their stories from Facebook’s open API.”