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Posts Tagged ‘Nicole Caldwell’

Former Editor: Playgirl‘s “A Relevant Brand Name Once Again,” Thanks In Part To Levi

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Levi Johnston with the author, Nicole Caldwell, at last week’s Playgirl photo shoot

Levi Johnston is standing naked in a 13th-floor studio in midtown Manhattan holding a hockey stick.

He swivels his head and looks into the camera as — click — the photo is taken. This is the money shot: the one Daniel Nardicio is tweeting about right now; the one Levi’s manager Tank Jones will gush about to Us Weekly; and the one Gawker and Life & Style and a cajillion other gossip outlets will mention as proof positive that, in the words of Tank Jones, “You’ll see what you need to see in these photos.”

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Blood Surges Back to Playgirl With Johnston Shoot: Former Editor Dishes On Pub’s Future

playgirl cover.jpgThe Internet has been abuzz about Palin-impregnator Levi Johnston‘s plans to pose for Playgirl, so let’s just assume you know all about the photo shoot that’s going down right now here in New York. It seems the magazine, which went online only after its January/February 2009 issue went to press last year — with little success — is planning a comeback of sorts.

So we asked Nicole Caldwell, who formerly served as editor-in-chief at Playgirl before its print edition was shuttered, to let us in on the behind the scenes workings at Playgirl today. Caldwell has been brought back on board to help put together one “special” issue of the magazine for this year and four more for 2010. She will be interviewing Johnston during his shoot today and tomorrow, and the whole package (ahem) will run online only — and may be up on Playgirl.com by next week. She spoke to us about the relationship between Johnston and the struggling Playgirl brand, shooting down the idea that the magazine faltered because of a disconnect between the staff and the magazine’s audience.

“What matters is Playgirl being back in the public eye if for no other reason than the one I joined the magazine in the first place for: Women should have every available sexual outlet men do,” Caldwell told FishbowlNY. “Levi is symbolic: He’s become a public figure, he holds allure for a wide cross-section of the American public, he knocked up the VP contender’s daughter, and he’s willing to pose nude at a time when most people stubbornly continue to consider male nudity more extreme than female nudity. He’s young, he’s hot, he’s virile, and he goes against every stereotype out-of-touch people have for a magazine they’ve never read: that Fabio-type guy with locks down his chest who I’ve only seen in 1980s Playgirls.”

More questions for Caldwell, after the jump

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Playgirl Goes All Out….Online Only

playgirlBRET.jpg This is from our sibling blog Fishbowl NY. Noah Davis writes:

Nicole Caldwell, Playgirl’s editor-in-chief, just emailed confirmation that the magazine is indeed shuttering its print operation.

“Playgirl is going all-Web. The last print issue will be the Jan/Feb 2009 magazine, which comes out Nov. 18,” Caldwell writes.

Details of the site’s look are scarce, but it will feature more videos and pictorials and less editorial content. In other words, just like Playboy’s site.

Which poses the question: Can porn thrive on the internet?

Playgirl EIC On Spitzer: ‘We Will Really Put Him In The Magazine, I Swear’

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In case you’re part of that one percent that thought the whole Eliot Spitzer mess couldn’t get any grosser: We’re sorry. Yappy kid brother PRNewser reports that Playgirl editor-in-chief Nicole Caldwell was all sorts of serious yesterday when she put out that open casting call inviting the ousted New York governor to go full monty in an upcoming issue of the mag. Caldwell denied that the move was designed to, ahem, raise her mag’s profile, telling PRN, “The thing is, as far as the publicity stunt aspect goes, we will really put him in the magazine, I swear. While we were having fun with the invitation, we’re for real, too.”

RELATED:
PRNewser: The Pitch: Playgirl Wants Spitzer Naked

PRNewser: Playgirl Really Wants Spitzer To Show Us His Client No. 9

ddasdfeplay.jpgPer PRNewser: Sure it was a publicity stunt, but when Playgirl yesterday issued an “open casting call” to former Governor Spitzer, inviting him to appear nude in the magazine, they meant it.

According to Playgirl editor in chief Nicole Caldwell:

The thing is, as far as the publicity stunt aspect goes, we will really put him in the magazine, I swear. While we were having fun with the invitation, we’re for real too.

Um… no thank you.