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Posts Tagged ‘Nielsen Online’

Traffic Soars At In April

wsj.pngEditor & Publisher has published Nielsen Online’s monthly unique visitor tally for newspaper websites in April and they have a few surprises. First, there was a huge jump for The Wall Street Journal (ranked number two on the list) while hits at The New York Times‘ Web site were down by 8 percent compared to last year.

Despite the dip in visitors last month, the Times‘ site remains number one among online newspapers. Still, a Times spokeswoman told E&P that the paper is looking into Nielsen’s numbers because they “believe their data is in error.”

However, over at the Journal, Deputy Managing Editor Alan Murray proudly proclaimed’s record traffic — 12.4 million unique visitors last month, up 160 percent from last year — in an internal memo sent to staff on Friday.

“No other major news site is growing at anything remotely close to that pace,” the memo said.

Nielsen’s top 30 U.S. newspaper Web sites and their April 2009 unique visitor numbers after the jump

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Nielsen Online: Newspaper Web Site Readership Rising

nespmdkf.jpgTurns out the medium isn’t the message. While more people are turning online for their news, an increasing number are looking to disciplined professional newspaper people to provide the news they trust, according to a story we saw, um, on a blog:

According to a custom analysis by Nielsen Online for the Newspaper Association of America, newspaper web sites attracted more than 68.3 million unique visitors on average (41.4% of all Internet users) in the third quarter of 2008, a record number that reflects a 15.8% increase over the same period a year ago.

We’re guessing the election has helped boost those numbers, but it’s not likely to backslide … unless, of course, smaller newsrooms provide less smart analysis and trustworthy information.

Randy Bennett, NAA’s senior vice president of Audience and New Business Development, concludes that “The dramatic increase in page views suggests users are visiting newspaper Web sites frequently throughout the day.”