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Posts Tagged ‘Nina Lawrence’

Morning Media Newsfeed: Netflix Ups Global Expansion | Turner, CBS Prep for Dish Blackout

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Netflix to Expand to Australia, New Zealand (THR)
Netflix is continuing its march worldwide, unveiling plans on Tuesday to expand to Australia and New Zealand. The streaming service said that it will expand to those countries in March 2015. Variety Pricing for a subscription to Netflix in the countries will be announced “at a later date.” In a press release, Netflix said the Australia and New Zealand collection will include upcoming original series Marco Polo, animated BoJack Horseman and kids titles including DreamWorks Animation’s All Hail King Julien. Movies and TV shows will be available in high definition and in 4K where possible. GigaOM The launch will bring the number of countries Netflix is available in to more than 50 and the announcement is not unexpected: Netflix CFO David Wells said earlier this month that the company plans a “sizeable expansion” for 2015 and Netflix has reportedly been preparing to enter Australia by hiring local agencies for a launch campaign. WSJ He said over the next three to five years, Netflix believes it is possible to generate 50 percent of its revenues from countries outside the U.S., up from about 28 percent now. Assuming that Netflix signs up 10 percent of broadband households outside the U.S., Wells says, it is possible for the company to have about 50 million to 60 million non-U.S. subscribers or even more. The company had 14.4 million international paying customers at the end of the third quarter, compared with 36.3 million U.S. customers. Deadline The initiative positions Netflix for an interesting fight: Only about 30 percent of Australian households subscribe to pay TV, far less than in the U.S. and even less than in the U.K., where about half subscribe. Australia’s leading distributor, Foxtel, expected to see some competition from streaming services and recently halved the price of its basic service.

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Big Changes at InStyle, People StyleWatch

InStyleNovember2014Starting next week, InStyle magazine will have a new publisher. Per a memo obtained by Ad Age’s Michael Sebastian, Nina Lawrence is taking over for Karin Tracy:

The appointment of Lawrence, whose resume includes two years at the Wall Street Journal and 15 years at Time Inc. rival Condé Nast, is aimed at delivering “integrated solutions to advertisers” as well as generating “new business opportunities” around the InStyle brand, according to the memo from Evelyn Webster, executive VP at Time Inc.

“I am confident in Nina’s ability to navigate the fast-changing media landscape and expand the InStyle franchise in partnership with Ariel,” Webster added, referring to InStyle editor Ariel Foxman.

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WSJ Names Nina Lawrence VP Marketing, Advertising Sales

Nina Lawrence has been named vice president of global marketing, advertising sales, for The Wall Street Journal. Lawrence most recently served as W’s vice president and publisher. She had been with W since 2005.

“Working with our clients to create exclusive, custom opportunities is critical to driving our business forward,” said Michael Rooney, chief revenue officer of the Journal, in a statement. “Nina’s experience and proven track record of success will greatly benefit the Journal franchise and our advertisers as they seek to further distinguish themselves with our high-quality, discerning audience.”

Lawrence’s appointment is effective immediately.

Fashion Magazines See Strong Spring Numbers

March is an important issue for fashion magazines, so it’s good to hear that many of them are seeing strong ad sales. As the reports roll in, let’s look at the big winners so far.

Ad Age reports that Vogue sold a massive 443 ad pages for its March issue, up four percent from last year. InSyle, according to min, racked up 347 pages, making it the biggest March issue ever for the magazine. Elle also had successful results for the all-important spring fashion preview, grabbing 319 ad pages. Harper’s Bazaar and W both crossed the 200 page mark, with 271 and 204 ad pages, respectively.

The strong showing can mean good things for the economy. Nina Lawrence, Vice President and Publisher at W, explained to Ad Age, “Spring is the introduction of the new season that ignites the engine for consumers to spend.”

W Names Associate Publisher

W magazine has named Kristin Reilly Davidsson Associate Publisher. Previously Reilly Davidsson split Associate Publishing duties with another staffer, but now she will manage W’s entire international advertising sales team by herself.

Before joining W, Reilly Davidsson worked as Glamour’s Advertising Director.

Reilly Davidsson will continue to report to Nina Lawrence, W’s Vice President and Publisher.

UPDATE:
If anyone is interested, W is also currently looking for an Advertising Director.

W Names First Executive Director of Creative Services and Marketing

W magazine has named Ed Romaine to the newly created position of Executive Director of Creative Services and Marketing.

Romaine was most recently with Elle, where he served as Integrated Marketing Director. At W, Romaine will be charged with expanding the brand across all platforms.

Romaine starts on August 16, and will report to Nina Lawrence, Vice President and Publisher of W.