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Posts Tagged ‘Nina Lawrence’

WSJ Names Nina Lawrence VP Marketing, Advertising Sales

Nina Lawrence has been named vice president of global marketing, advertising sales, for The Wall Street Journal. Lawrence most recently served as W’s vice president and publisher. She had been with W since 2005.

“Working with our clients to create exclusive, custom opportunities is critical to driving our business forward,” said Michael Rooney, chief revenue officer of the Journal, in a statement. “Nina’s experience and proven track record of success will greatly benefit the Journal franchise and our advertisers as they seek to further distinguish themselves with our high-quality, discerning audience.”

Lawrence’s appointment is effective immediately.

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Fashion Magazines See Strong Spring Numbers

March is an important issue for fashion magazines, so it’s good to hear that many of them are seeing strong ad sales. As the reports roll in, let’s look at the big winners so far.

Ad Age reports that Vogue sold a massive 443 ad pages for its March issue, up four percent from last year. InSyle, according to min, racked up 347 pages, making it the biggest March issue ever for the magazine. Elle also had successful results for the all-important spring fashion preview, grabbing 319 ad pages. Harper’s Bazaar and W both crossed the 200 page mark, with 271 and 204 ad pages, respectively.

The strong showing can mean good things for the economy. Nina Lawrence, Vice President and Publisher at W, explained to Ad Age, “Spring is the introduction of the new season that ignites the engine for consumers to spend.”

W Names Associate Publisher

W magazine has named Kristin Reilly Davidsson Associate Publisher. Previously Reilly Davidsson split Associate Publishing duties with another staffer, but now she will manage W’s entire international advertising sales team by herself.

Before joining W, Reilly Davidsson worked as Glamour’s Advertising Director.

Reilly Davidsson will continue to report to Nina Lawrence, W’s Vice President and Publisher.

UPDATE:
If anyone is interested, W is also currently looking for an Advertising Director.

W Names First Executive Director of Creative Services and Marketing

W magazine has named Ed Romaine to the newly created position of Executive Director of Creative Services and Marketing.

Romaine was most recently with Elle, where he served as Integrated Marketing Director. At W, Romaine will be charged with expanding the brand across all platforms.

Romaine starts on August 16, and will report to Nina Lawrence, Vice President and Publisher of W.