These days, next to cooking, there’s no surer reality TV bet than fashion. Even more so when the person at the center of a fashion project is a famous, glamorous name.

DianevonFurstenberg

Announced this week and coming in late 2014, The DVF Project will combine a behind-the-scenes look at Mrs. Barry Diller‘s empire with the golden-ticket premise of a group of chosen young women vying for a position with her company. Think of it as The Diane’s version of The Apprentice:

Diane von Furstenberg is one of fashion’s most innovative designers and a true icon who inspires women to seize opportunities,” said Jeff Olde, executive vice president, programming and development, E!. “There is a magical, somewhat Willy Wonka aspect to the world Diane wants to create with this show. That is if Willy Wonka were a fabulous, glamorous fashion icon willing to share her secrets with talented young women dedicated to learning them.”

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