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Posts Tagged ‘Norah Lawlor’

Art Garfunkel and Good Housekeeping‘s Campaign to End Childhood Hunger

LunchAtMichaelsThere wasn’t much that could top last week’s head-spinning celebrity scene at Michael’s, so today was pretty quiet by comparison except for the random appearance of Art Garfunkel. I guess I could have asked him about Paul Simon‘s recent trip to a Connecticut courtroom and perhaps gotten him to weigh in on his erstwhile partner’s domestic woes, but I only noticed him on the way out the door. It’s hard to fathom, I know, but in the era that spawned Kimye there are some celebrities who prefer to go unnoticed. However, the same cannot be said the mavens and machers who are Wednesday regulars at 55th and Fifth. After all, if your power lunch isn’t documented for posterity, what good is it? Present and accounted for: Star Jones, Jonathan Wald (most recently of the now-defunct Piers Morgan Tonight), ex-CNBC talker Larry Kudlow, Ed Klein and Andrew Stein (together at Table 3) among the crowd of familiar faces.

Diane Clehane and Jane Francisco

Diane Clehane and Jane Francisco

I was joined today by Good Housekeeping‘s smart, vivacious new-ish EIC Jane Francisco, and we had plenty to talk about. We shared horror stories over malfunctioning tape recorders during celebrity interviews (more on that later) and traded favorites among our mutual passions, which included books (she’s a big Jane Austen fan) and scripted TV drama (she’s a “binge watcher” of The Good Wife, Scandal and past seasons Mad Men – no spoiler talk, please). But I was also interested in finding out what the transplanted Canadian (who was born in Michigan, but headed for The Great White North with her family when she was 4) had to say about her experience taking the reigns at GH, a quintessential American brand. Having come from Chatelaine, Canada’s leading women’s lifestyle brand and the country’s largest paid circulation magazine, Jane was no stranger to helming a major media franchise with a broad audience when she was tapped for the top job in November of last year. “When I first met with Ellen Levine (Hearst’s editorial director and former GH EIC), we had lunch and she told me Good Housekeeping was ‘uniquely American,’ but I grew up with it and both my mother and grandmother read it in Canada.”

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Elizabeth Vargas, Harold Ford and the Latest on The Matrix Awards

Lunch At MichaelsI was joined today by Liz Kaplow, president and CEO of the eponymous marketing communications firm she started in 1991. Kaplow’s client list is full of industry leaders, including Target, Unilever, Timex, CVS and Laura Mercier. I’ve known Liz forever and seen her in this very dining room presiding over many a power lunch — the last time with Microsoft executives who were meeting with her to talk about the latest technological innovations from Skype, another client. We chatted briefly that day and realizing we’d never had a proper sit down, decided then and there to make a date. So here we are. In preparing for our lunch, I did a quick read through of Kaplow’s website and was blown away by the awards and accolades that Liz and her team have collected recently. The New York Observer ranked Kaplow No. 13 on their inaugural PR Power List last year. Kaplow’s “Branded Journalism” program with Skype was named one of the top global PR campaigns of 2013 by The Holmes Report (which also named Kaplow Consumer Agency of the Year in 2011). And to think all this started because, Liz told me, “I wanted to have more flexibility to be with my kids” when her two daughters were growing up.

Liz Kaplow and Diane Clehane

Liz Kaplow and Diane Clehane

Liz opened her own agency in 1991 with the costume jewelry company Monet as her first client and quickly added to that list with forward-thinking strategic planning. By the mid-90s, Kaplow ventured into the technology sector with iVillage as a client. “We didn’t have the technical background, but we understood women and how to reach that consumer — we won the business while we were in the room doing the pitch.” Over the past two decades, Liz has become one of the most respected women in PR and is known for her approach in developing and executing marketing and public relations campaigns across all platforms that connect her clients’ brands with consumers through, as she likes to say, “the art of storytelling.” As she explained it: “Every brand has a different story to tell and today they want to tell it through all different platforms.” With that as a guiding principal, Kaplow has focused on integrating social media and emerging technologies with well-established media platforms to ensure clients’ get the maximum impact from their PR campaigns. “PR has to be much more holistic today,” she told me. “Traditional print media is still very, very important as a third party and ‘earned’ versus ‘paid’ media. Clients say the power of influence comes in very different ways. There is not a one-size-fits-all strategy. Every client needs a customized approach.”

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Last Lunch of the Year: Huma Abedin, Rikki Klieman and the Media Mob

LunchAtMichaelsThe artic temperatures and snow (It’s not even Christmas and we’re over it already!) couldn’t keep the faithful from 55th and Fifth today as the towncar set squeezed in the last Wednesday power lunch of 2013.

The usual contingent of media mavens (Connie Anne Phillips, Gerry Byrne), spin meisters (Tom Goodman) and fashionistas (Fern Mallis, Jaqui Lividini and LaVelle Olexa) were well represented, as there was plenty of air-kissing and glad-handing behind every poinsettia. After our own head-spinning schedule of sitdowns with A-listers of every description for our regular Wednesday confabs this season – along with a few “special” lunches (We’re still recovering from last week’s double bill of  “The Cosmo 100″ and a Thursday lunch with Downton Abbey executive creator Gareth Neame), I decided to go solo today after my date came down with the flu.

Diane Clehane with Michael McCarty

Diane Clehane with Michael McCarty

Making the rounds in the dining room gave me the chance to catch up with a lot of folks I’ve spotted as they’ve sailed past my table over the past few months. I just had to go over to Marie Claire editrix Anne Fulenwider‘s table to find out what she was wearing. “It’s Alberta Ferretti,” she told me as she petted her fabulous faux fur shrug. Maybe it’s just me, but I’d say Anne’s upped her own personal fashion quotient quite a bit since ascending to the top spot at the Hearst title. Well done!

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