Pitchfork, the mind numbingly self-important music site that covers bands whose members think wearing winter hats inside is socially acceptable, is launching a new site called Nothing Major. We think. That’s where you come in.

We need your help determining if Nothing Major is a joke or not, because judging by Pitchfork’s description of it, it’s either a hilarious parody or yet another worthless hipster hangout. Here are some highlights from the post announcing the new site. Read them and then give us your take on it.

Nothing Major is:

An online destination covering emerging visual culture.

This is the from the first line of Pitchfork’s description, and it’s fantastic! Is visual culture just emerging now? Because we thought it had been around for a long time. Actually, wait. What is “visual culture?” Are they talking about porn? We think they’re talking about boobs and butts. Is that what you think too? Maybe don’t answer that.

Read more