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Posts Tagged ‘O The Oprah Magazine’

Oprah Will Send You a Birthday Card for $200

The staff behind O, The Oprah Magazine are doing something extremely smart. They’re taking advantage of people who are so obsessed with Oprah that they’d be willing to shell out cash for the illusion of being close to her. That’s the premise for O’s premium subscription model, titled “Circle of Friends.”

Circle of Friends has three levels. According to Adweek, readers can pay $39 a year for a newsletter and discounts on Oprah-curated products; $99 a year for a box of luxury items selected by the glossy’s editors; and $199 a year for tickets to Oprah’s “Life You Want Tour, a chance to test products for the magazine, and best of all — a birthday card from Oprah.

Lucy Kaylin, O’s editor, came up with the idea for Circle of Friends. “We quickly realized that this could be something incredibly special because there’s such a personal and passionate and almost idiosyncratic nature to the O brand with Oprah at its center,” she told Adweek.

That’s the nice way of saying “Oprah fans can be loopy, so why not squeeze some money out of them?”

[Image: Joe Seer / Shutterstock.com]

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Cover Battle: Popular Mechanics or O, The Oprah Magazine

Welcome back to another edition of FishbowlNY’s weekly Cover Battle. This round features two Hearst titles — Popular Mechanics versus O, The Oprah Magazine. We chose PopMech because the cover reminded us of the GI Joe action figures we used to play with as kids. Don’t even get us started on who is better — Snake Eyes or Storm Shadow. Seriously, don’t!

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Morning Media Newsfeed: Buffett Eyes TV | NYT Hires Fashion Critic | WSJ Editor to Facebook

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Berkshire to Buy TV Station From Graham in $1.1 Billion Swap (Bloomberg Businessweek)
Berkshire Hathaway Inc. reached a deal to acquire a Miami television station and some of the company’s own shares in a $1.1 billion swap for Graham Holdings Co. stock that Warren Buffett held for more than four decades. Deadline New York Buffett’s stake accounted for about 23 percent of the voting shares in Graham as of the last proxy, out early last year. He will receive the ABC affiliate plus an unspecified amount of cash and shares that Graham owns in Berkshire Hathaway. Variety The pact marks a turning point for Berkshire and the Graham Holdings, the publicly held firm that changed its name from the Washington Post Co. after it sold its flagship newspaper to Amazon mogul Jeff Bezos last year. Berkshire had been an investor in Washington Post Co. since the 1970s, with Buffett having served as a board member of the publishing and TV station conglomerate. Poynter / MediaWire Berkshire Hathaway purchased most of Media General’s newspapers in 2012, and it’s added lots of newspapers since. Reuters reported in February that Berkshire Hathaway was in talks with Graham Holdings “to trade the shares it owns in the education and media company for control of a yet-to-be-formed unit of Graham.” Graham Holdings still owns TV stations in Detroit and Houston. NYT / DealBook Buffett has embarked on a late-in-life run as a media mogul of sorts, assembling a prospering portfolio that includes his hometown newspaper, The Omaha World-Herald. The deal will bring Berkshire its first television station, whose call sign refers to Philip L. Graham, Katharine Graham’s husband and her predecessor as the publisher of the Post. Perhaps most notably, however, the deal sharply curtails Buffett’s business ties to the Graham family. TVSpy “Warren Buffett’s 40-year association with our company has been extremely good for our shareholders. Naturally, the deal that we have put together is one that will be good for both companies,” said Donald E. Graham, chairman and CEO of Graham Holdings.

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Oprah to Publish Book of Magazine Columns

oprah-ownEach issue of O, The Oprah Magazine closes with the “What I Know for Sure” column penned by Oprah. Readers love them, so Oprah is taking those columns and stuffing them inside a new book by the same name.

What I Know for Sure will be published in September by Macmillan’s new non-fiction imprint, Flatiron Books. The columns inside will be updated and organized around very Oprah-sounding themes like joy, gratitude, awe and possibility.

The new book — the media maven’s fifth — will be further proof that Oprah knows more than you. Or at the very least, is good at faking it.

Cover Battle: O, The Oprah Magazine or Harper’s Bazaar

Welcome back to another edition of FishbowlNY’s weekly Cover Battle. This week we have O, The Oprah Magazine taking on Harper’s Bazaar. O went with— oh shut up, you already know who is on the cover. But check out that hair. We love it. If Oprah made it her normal ‘do we might even start watching OWN. Might.

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Land $2 Per Word at O: The Oprah Magazine

After launching in 2000 through a partnership with Hearst, O: The Oprah Winfrey Magazine has amassed a dozen ASME nods and won numerous accolades. Although it has some heavy newsstand competition, O‘s health editor Jihan Thompson said the pub differentiates itself in its service to readers: “[O] really has this positive, uplifting tone that I find is really the mission of the magazine.”

About half of the pub’s content is freelance written and, lucky for you enterprising scribes, the pub is now accepting pitches for many of its sections. Get details on what to pitch, plus contact info for editors in How To Pitch: O, The Oprah Magazine. [Mediabistro AvantGuild subscription required]

Land $2 Per Word at O Magazine

After launching in 2000 through a partnership with Hearst, O, The Oprah Winfrey Magazine has amassed a dozen ASME nods and won numerous accolades. Although it has some heavy newsstand competition, O‘s health editor Jihan Thompson said the pub differentiates itself in its service to readers: “[O] really has this positive, uplifting tone that I find is really the mission of the magazine.”

About half of the pub’s content is freelance written and, lucky for you enterprising scribes, the pub is now accepting pitches for many of its sections. Get details on what to pitch, plus contact info for editors in How To Pitch: O, The Oprah Magazine. [Mediabistro AvantGuild subscription required]

Cover Battle: O, The Oprah Magazine or The New York Times Magazine

Welcome back to another Cover Battle, FishbowlNY’s weekly event pitting magazine covers against each other. Today we have O, The Oprah Magazine versus The New York Times Magazine.

For its latest issue O, well, okay, we’re going to be honest: We only picked this cover because it’s absolutely hilarious. What the hell is going on here? “Surprise, Oprah’s home!” Yo Oprah, being that you’re Oprah, it’s impossible to surprise anyone, even if you’re emerging from behind a door floating in space.

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O‘s Adam Glassman: ‘Even Oprah thought I was nuts in the beginning’

If only he had enough hours in a day. That’s the most challenging part of Adam Glassman‘s gig as creative director of O: The Oprah Magazine, a post where he’s constantly navigating the worlds of graphic design, fashion and media. In the latest installment of Mediabistro’s So What Do You Do? series, Glassman recalls his groundbreaking decision to use real women over fashion models.

“I don’t want to say that we don’t ever use models because there are times that we do, but as we speak to these three generations of women, how can you do that?” he said. “You need something that is going to appeal to everyone. So I started using women of all ages, and not just all ages, but really all shapes. And I thought that was really key. Even Oprah thought I was nuts in the beginning. She was like, ‘You really want to do fashion on real people?’ And I said, ‘Yes, why not? You do it on the show. You show your people in makeovers; you have it in the audience. Let’s try it.’”

Read the full interview in So What Do You Do, Adam Glassman, Creative Director at O Magazine?

O‘s Adam Glassman: ‘Even Oprah thought I was nuts in the beginning’

If only he had enough hours in a day. That’s the most challenging part of Adam Glassman‘s gig as creative director of O: The Oprah Magazine, a post where he’s constantly navigating the worlds of graphic design, fashion and media. In the latest installment of Mediabistro’s So What Do You Do? series, Glassman recalls his groundbreaking decision to use real women over fashion models.

“I don’t want to say that we don’t ever use models because there are times that we do, but as we speak to these three generations of women, how can you do that?” he said. “You need something that is going to appeal to everyone. So I started using women of all ages, and not just all ages, but really all shapes. And I thought that was really key. Even Oprah thought I was nuts in the beginning. She was like, ‘You really want to do fashion on real people?’ And I said, ‘Yes, why not? You do it on the show. You show your people in makeovers; you have it in the audience. Let’s try it.’”

Read the full interview in So What Do You Do, Adam Glassman, Creative Director at O Magazine?

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