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Posts Tagged ‘Ocean Drive’

Think Like a Luxe-Life Scout for South Florida’s Ocean Drive

Ocean-Drive-articleIf Ocean Drive editor-in-chief Jared Shapiro isn’t sure of the age demographic of his magazine’s luxury-loving set, it’s because, as he puts it, “in Miami, you can be 23 or you can be 80 and [still] go to the clubs.” What he does know is that all but a piddling 1 percent of the mag’s readership have “liquid assets of $750,000 and up.”

What content interests those readers? Stories on places to burn through their money, for one:

The culture section is always in need of content. “Hottest Ticket” covers a big concert or play and generally runs 500 to 600 words. Pitch this if you know Fleetwood Mac or Justin Timberlake is coming to town; particularly if you can score an interview. The “Taste” section covers new restaurants, chefs, trends and more — most pieces average 450 words. “We’re starting to do a lot more sidebars, as so many restaurants and bars and stores and buildings are going up. So sometimes [the story] can be 1,000 words, plus a 500-word sidebar,” said Shapiro.

For more, including editors’ contact info, read: How To Pitch: Ocean Drive

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Jared Shapiro Named EIC of Ocean Drive

Niche Media has named Jared Shapiro editor-in-chief of Ocean Drive. Shapiro most recently served as editorial director, news and entertainment, for In Touch and Life & Style. He had been with Bauer Publishing, parent of the latter two titles, since 2005.

“Jared is a well-recognized entertainment journalist with deep relationships with the Hollywood community, and a first class reputation for combining integrity with news,” said Mandi Norwood, editorial director of Niche Media, in a statement. “His broad range of experience and creative energy will continue to solidify Ocean Drive’s position as the premiere lifestyle publication for the sophisticated and socially active audience.”

Shapiro’s appointment is effective next month.

Trump Magazine Folded?

dtrump.jpgThere are reports that the newly relaunched Trump magazine has stopped printing.

Michael Blankenheim of the inVocus media blog said the magazine’s publisher, Lauren Bogage of Niche Media, confirmed the magazine’s death in an email. We have reached out to Bogage but have not yet received confirmation from her.

Niche Media, which also publishes city-centric magazines such as Miami’s Ocean Drive and Gotham, entered into a deal with Donald Trump in September 2007, with the first issue of the quarterly mag published in November of that year. But it looks like even The Donald is not immune from the pressures of the recession felt by the luxury market and the magazines that rely on luxury companies for ad dollars.

If you know anything about the future of Trump let us know in the comments below, send us an email or leave us a note in the anonymous tip box at right.

Earlier: New Trump Mag Publisher: ‘I Should Have Done Some More Research’