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Posts Tagged ‘OK!’

Celebrity Mags Enjoy Katie Holmes and Tom Cruise Split

Gossip rags love a good celebrity breakup, so naturally, they were all over the split of Katie Holmes and Tom Cruise. We would add something here about how creepy the whole situation has been, but you know, Scientologists. Those people don’t mess around.

Most celebrity glossies weren’t afraid of rustling some feathers though, and they were rewarded for it. According to the New York Post, the titles that went big on the TomKat news sold well. People saw newsstands sales jump to 1.4 million, Us Weekly sold 720,000 and In Touch had 632,000 copies fly off the shelves.

OK! — which was prevented from putting the Holmes and Cruise divorce on its cover because of its deadline — sold below 200,000 copies.

For celebrity magazines, this proves that when famous people experience difficult times, it’s a good idea to talk about it as much as possible.

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The Kim Kardashian Effect Hits a Slump

The Kim Kardashian Effect — the remarkable positive impact of putting Kardashian on a magazine cover — might have seen its last days. According to the New York Post, this week four celebrity magazines  — Us Weekly, In Touch, Life & Style and OK! — featured one of the Kardashian’s, and all of their newsstand sales were down.

Us Weekly’s Khloe cover  and OK!’s Kim covers were both among the titles’ worst-selling issues of the year, while In Touch’s Kourtney cover and Life & Style’s Kim cover were both slightly down in newsstands sales.

Does this mean the Kim Kardashian Effect is finished? Never! It’s the holidays, so people aren’t buying as many magazines. Plus, some might still be annoyed at Kim for making a quick buck or million by getting married for a few hours. We expect 2012 will see the Kim Kardashian Effect back in all its glory. And if it’s not, she can always just get married again; that’ll get people’s attention. Maybe this time she’ll even try someone in a different sport. Tiger Woods is still single, right?

OK! Makes Odd Change to Printing Schedule to Save Money

American Media Inc. (AMI) is taking an unusual step to save some cash on OK!, its celebrity gossip rag. According to WWD, the magazine will now close almost a week before it hits newsstands, a move that sources say has allowed the magazine to emerge from the red for the first time in years. The new schedule — it closes on Thursdays and hits newsstands the following Wednesday — might help the magazine for now, but that’s a huge gap, and celebrities tend to do a lot of stupid things during the weekend.

A Spokesperson for OK! denied that the title would be missing out on anything, insisting that the change was necessary and smart. The person also added that it didn’t matter if competitors like People, Us Weekly, Life & Style and In Touch went to print after the weekend, thus allowing them to stay on top of new stories. OK! doesn’t break news, the rep said, instead, “We take the biggest stories of the week and explore them further.”

Those of you anxious to see how OK! explores the “Teen Mom shocking makeover” blockbuster story further, you’re going to have to wait a lot longer. Or just read it somewhere else first.

AMI Purchases OK! Magazine

American Media Inc. (AMI) has purchased the United States version of OK! magazine, according to The Wall Street Journal. FishbowlNY recently reported on the rumor that Time Inc. was going to purchase it, but it looks like that deal fell through. As for structural changes at AMI, there will be a few:

The U.S. edition of OK!, which is based in New York, will relocate to AMI’s new headquarters in the city. Staffing decisions are still being evaluated. Executives said print-ad sales for OK! and Shape will be handled by a single team but that OK! would retain its distinct tone and celebrity-friendly approach.

Now all AMI has to figure out is how purchasing a money-losing title will help the company. If you have suggestions you should email them. We bet they’re open to any ideas.

Time Warner Rumored to Offer $35 Million for OK! Magazine

Time Warner is rumored to have offered between $30 and $35 million for the United States version of OK! magazine. According to Sky News the timing for the acquisition might be right, as the owner of OK!Richard Desmond – is looking to sell off his newspaper and magazine titles.

Talks are in the early stages right now, so Sky News doesn’t have any insight into whether Desmond considers the offer appropriate.

OK! would be a natural fit for Time Warner if the deal does end up going through. It already publishes celebrity-focused titles People and InStyle, and despite OK! leaning more toward a tabloid, there always seems to be an audience for that kind of thing.

On that note, FishbowlNY would like to announce that we’re having a baby! It’s going to have fins and legs! Alright, aside from that being extremely creepy, it’s also not true, we just got caught up in the OK! spirit.

OK! Weekly Goes Digital

ok!cover.jpgCelebrity tabloid OK! is going digital, pairing with digital publishing company Zinio to bring the magazine to computer screens and iPhones everywhere.

Until recently, Zinio, which has published digital versions of magazines, could only provide content via computer. But a recent app for iPhone and iPod Touch means that the company’s digital magazine selection, now including OK!, can be read on the go. It’s also especially timely since the world expects Apple to release its version of a tablet e-reader — which will presumably have access to iPhone apps — very soon.

So OK! looks pretty smart for launching a digital version with Zinio today. The magazine’s January 25 issue was available this morning, and new issue will now be available at midnight Wednesday each week. Readers will have free access to the first five pages of every issue, and a yearly digital subscription can be purchased for $33.99.

Said Lori Burgess, OK!‘s publisher:

“We’re an international brand with a global readership, and Zinio gives our consumers the instant access they crave, wherever they are. This is an important time of change in the publishing industry, as young, tech-savvy readers look for increasingly efficient ways to get their news and entertainment. We’re excited to be one of the publications leading the charge.”

If it can bring the magazine to iPhones and tablets, we think the deal sounds pretty promising. But now magazine publishers need to take it one step further: create a digital version that will drive conversation and add value in the digital form.

Full release after the jump

Previously: Esquire‘s New iPhone App: A ‘Reimagined’ Version Of The Mag

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HollywoodLife.com Snags Another NY Gossip Columnist

Laura Schreffler.jpgBonnie Fuller continues to beef up the staff of her Mail.com Media Corp.-owned celeb Web site HollywoodLife.

Just a few weeks after picking up Page Six reporter Corynne Steindler from The New York Post, Fuller has hired New York Daily News Gatecrasher columnist Laura Schreffler to serve as West Coast bureau chief. Before joining the Daily News, Schreffler worked as lifestyle editor at OK! magazine.

Fuller’s other recent hires include Will Lee, former New York bureau chief of TMZ.com. Lee was hired in September to serve as HollywoodLife’s executive editor, and he will work out of the publication’s Los Angeles office with Schreffler.

Full release after the jump

Read more

New Nonprofit Bay Area News Org|OK!‘s New Editor|Katie Writes For Glamour|More On Glenn Beck

BayNewser: Financier Warren Hellman has teamed up with public media organization KQED and the University of California, Berkeley Graduate School of Journalism to create a new $5 million Bay Area News Project, a nonprofit organization that will use multiple channels to report and distribute news for the Bay Area.

New York Post: OK! magazine has named a new editor-in-chief, former Life & Style editor and editor of CoverAwards.com Mark Pasetsky.

Folio: Glamour has picked Katie Couric to write a monthly column for the ladies mag.

Mediaite: A theory: Glenn Beck has a powerful vagina.

USA Has Record Summer|No Ratings Slump For Fox News|Politico Continues To Grow|Gannett Consolidates Iowa, Indiana Facilities|OK! Lowers Rate Base

Broadcasting & Cable: As the cable nets report their summer-ending ratings records, USA has emerged as a star. It had the best summer for any cable network since measurements have been kept.

Mediaite: There’s no summer news slump for Fox News. The cable news net had its best ratings of 2009 in August.

The Wrap: Post-election Politico.com has continued to grow and bring on new staffers, and it’s still hiring.

Gannettoid: Gannett has confirmed the consolidation of its advertising production centers in Des Moines and Indianapolis.

Audience Development: OK! has lowered its rate base by 11.1 percent.

ABC Report Shows Single-Copy Sales Continuing To Drop

saveur2.jpg The Audit Bureau of Circulations released its important report for the first half of the year today, and the findings are not that surprising: total paid and verified circulation, single-copy sales and verified subscriptions are down overall.

However, the ABC said total paid subscriptions were basically flat in the past year. Compared to historical numbers, between the December 2007 and December 2008 reports, paid and verified circ was flat and single-copy sales were down 11.12 percent. Between June 2007 and June 2008, circulation was unchanged and single-copy sales declined 6.34 percent.

Single-copy sales were down the most in this report — more than 12 percent — with almost all of the top 25 top sellers suffering a decline. The biggest newsstand seller, Cosmopolitan, saw a 7.8 drop, although Woman’s Day, OK!, Family Circle and In Style saw the biggest declines in single-copy sales among the top 25, with each logging a more than 20 percent drop.

Meanwhile, the consumer magazines that saw the biggest newsstand growth included Mother Earth News, Women’s Health, Ebony, GQ, Essence, Sporting News, Time, National Geographic International, Real Simple and Runner’s World.

Despite its recent financial challenges, Reader’s Digest remained one of the top 25 consumer magazines in regards to paid and verified subscriptions, along with AARP, which saw a 400 percent jump in subscriptions.

We’ve also been tracking epicurean magazine Saveur since sitting down with its publisher Merri Lee Kingsly last week. Today, Kingsly told us the magazine’s circ is up 4.3 percent, while its epicurean competitors, Food & Wine, Gourmet and Bon Appetit have all seen double-digit declines.

Related: So What Do You Do, Merri Lee Kingsly, Publisher of Saveur?

Also: Listen to Fishbowl NY editor Amanda Ernst talk about Kingsly, Saveur and the upcoming ABC numbers on Friday’s podcast.

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