OMG - FishbowlNY http://www.mediabistro.com/fishbowlny Turning the Page For New York Media Copyright 2013 Wed, 22 May 2013 15:49:24 +0000 http://blogs.law.harvard.edu/tech/rss http://wordpress.org/?v=3.4.1 Yahoo! and Wenner Media Strike a Cross Branding Deal Yahoo! and Wenner Media are teaming up to create new content as part of a new cross-branding deal. Under the agreement, Yahoo!’s omg! and Yahoo! Music will share content and maintain a brand presence with Us Weekly, Rolling Stone and Men’s Journal; and vice versa.

The reason for the deal is simple: To extend all of the brands’ reach.

“This partnership combines boutique-quality entertainment content with unmatched scale,” said David Kang, Wenner Media’s chief digital officer, in a statement. “Rolling Stone and Us Weekly are iconic brands in music and celebrity news. As a leader in digital media, Yahoo! is the perfect partner to help these brands grow their digital footprint.”

New Career Opportunities Daily: The best jobs in media.

]]> Chris O'Shea http://www.mediabistro.com/fishbowlny/yahoo-and-wenner-media-strike-a-cross-branding-deal_b71085#disqus_thread http://www.mediabistro.com/fishbowlny/yahoo-and-wenner-media-strike-a-cross-branding-deal_b71085 http://www.mediabistro.com/fishbowlny/?p=71085 Wed, 31 Oct 2012 13:34:50 +0000