As a Mediaplanet Publishing project manager, Janel Gallucci (pictured) oversaw a series of four 2010-12 USA TODAY 16 to 24-page broadsheet insert sections titled “Investing in Women & Girls.” The success of that campaign has led Gallucci to San Francisco, where she is newly installed as a managing director and working on a similar initiative to be published through the San Francisco Chronicle.
The impetus for Mediaplanet’s upcoming July 5 section is pretty clear. According to Gallucci, only three percent of tech startups are female-led and women are receiving just one percent of venture capital funding.
“We’re the global leader in themed media,” Gallucci tells FishbowlLA via telephone. “What that means is we partner with the top newspapers around the world to produce niche, focused publications.”
“For the USA TODAY series, our editorial team authored all the content, but it was unbiased,” she adds. “So it’s not an advertorial in any way, and the content was all about raising awareness in this global ‘women and girls’ movement.”