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Posts Tagged ‘Organic Gardening’

Cover Battle: Organic Gardening or Teen Vogue

Welcome back to another edition of FishbowlNY’s weekly Cover Battle. This round features Organic Gardening duking it out with Teen Vogue. Organic Gardening’s cover — illustrated by Peter Donnelly — is fantastic. It even has a little smiley dude, who looks to be about 100 times happier than anyone we’ve ever seen gardening.

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Ellen Carucci Named Publisher of Organic Gardening

Ellen Carucci has been named publisher of Organic Gardening. Carucci comes to the magazine from Modern Farmer, where she served as launch publisher. She was previously associate publisher at Vogue and advertising director at GQ.

“As an extremely well-respected thought leader in the publishing world, Ellen will bring a new perspective and approach to the robust organic genre,” said Chris Lambiase, senior VP, group publisher, in a statement. “We have a fresh opportunity to show the media community that the time has come to not just aspire to an organic lifestyle, but to live it every day.”

Carucci’s appointment is effective immediately.

Organic Gardening Gets New Publisher

Organic Gardening has promoted Jeff Tkach from Associate Publisher to Publisher. Tkach has been with Rodale since 2001, most recently serving as Organic Gardening’s Associtate Publisher, starting in 2009. Tkach reports to Chris Lambiase, Senior Vice President, Group Publishing Director.

“A powerful advocate for a healthy, active lifestyle, Jeff embodies the spirit we value at Rodale, and he uses this passion to cultivate true partnerships with advertisers,” said Lambiase. “Thanks to his keen eye for brand development, Jeff is supporting more than the bottom line; he is crafting a new breed of magazine that engages ad partners and their audiences beyond the printed pages.”

Tkach’s appointment is effective immediately.

David Zinczenko Talks Gardening

On Tuesday Rodale announced that David Zinczenko was getting a promotion, and would now be overseeing all editorial for Prevention and Organic Gardening. While it’s not difficult to see Zinczenko fitting in with the former, the latter raised some eyebrows. After all, beets aren’t capable of achieving six packs, even if you present them with 7 EASY STEPS TO AMAZING ABS!

Zinczenko, of course, says he’ll be just fine. He tells The New York Post, “OK, maybe I’m not standing out on the balcony of my apartment building with a garden weasel in my hand. But I know how to motivate and coach people in healthy living, and so far it’s worked out.”

He’s already one step ahead of FishbowlNY, that’s for sure. We just had to Google “garden weasel.”

Organic Gardening Set To Relaunch

organic gardening.jpgRodale Inc.‘s Organic Gardening has revealed a relaunch for its February/March issue, on newsstands tomorrow.

As part of its relaunch, the bi-monthly magazine is debuting a larger format and heavier paper stock to go along with new cooking-focused editorial content. Organic Gardening is also increasing its rate base by more than five percent, from 260,000 to 275,000 — the third increase for the magazine in the last four years. Overall, the pub has seen its rate base increase 28 percent since 2007.

Organic Gardening‘s relaunch is in response to a changing mindset among Americans who are choosing to lead healthier, more environmentally conscious lifestyles,” the company explained. “Increasingly consumers are going back to basics, growing their own food, cooking and preserving what they grow, and seeking out locally grown, organic food. The relaunched Organic Gardening delivers the information and tools necessary to help people truly bring the garden to their table.”

Other new features of Organic Gardening include a revised bi-monthly publishing schedule and new contributors, including garden designer Gordon Hayward, nutrition expert Jeanne Ambrose, photojournalist Matthew Benson and chef and author Deborah Madison.

Rodale also said the redesign is dedicated to former Rodale CEO Ardath Harter Rodale, who passed away last month. “Her dedication to improving the lives and health of individuals and families was rooted in the belief that this is the best way to change the world,” the mag’s publisher added. “That belief has been a true inspiration to millions of women, across continents and generations, and is one that will live on in the pages of Organic Gardening.”

Previously: Former Rodale CEO Ardath Harter Rodale Dies At 81

Rodale Restructures Management, Promotes Michaelson To President, CMO

rodale.jpgMen’s Health publisher Rodale Inc. announced a sweeping restructuring of its management team yesterday, along with the promotion of customer marketing EVP Gregg Michaelson to president of integrated marketing and sales and chief marketing officer.

The changes come five months after Rodale’s CEO Steven Pleshette Murphy decided to leave the company and was replaced by the founder’s granddaughter, Maria Rodale.

In addition to Michaelson, several other executives were given additional duties and shuffled around, including editorial execs David Willey, editor-in-chief of Runner’s World and editorial director of Running Times, who will now also serve as editorial director of Bicycling; Bill Stump, who was promoted to SVP/editorial director to oversee Prevention, Organic Gardening and Rodale.com; and Karen Rinaldi, who was promoted to EVP/general manager and publishing director of Rodale Books.

Left out of the promotions was Men’s Health editor David Zinczenko, as pointed out by Jeff Bercovici. The recent cover controversy may have something to do with that.

Other changes saw chief information officer Ken Citron adding COO to his title, Tom Pogash being promoted to CFO, Robin Shallow taking over control of Rodale’s communications department and Paul McGinley becoming EVP/general counsel and chief administrative officer.

The full release explaining all the changes, after the jump

Read More: Promotions All Around At Rodale — But Not For Editor of Men’s Health –Daily Finance

Previously: Men’s Health Runs Same Cover Twice — Purposely?

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