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Posts Tagged ‘Out’

The Advocate‘s Editor-in-Chief Named Editorial Director

Jon Barrett.jpgHere Media, which publishes The Advocate and Out today announced that it was promoting Jon Barrett, editor-in-chief of The Advocate and Advocate.com, to editorial director of the newly created Advocate Group, which will now oversee all of the magazine’s print, online and TV content as well other Here Media brands such as SheWired.com and PlanetOut.com.

The announcement comes just a few weeks after Here CEO Paul Colichman announced plans to bundle The Advocate‘s print magazine with Out for subscribers.

In his new position, Barrett will be in charge of growing the Advocate brand, an undertaking that includes oversight of an upcoming hour-long television magazine series aimed at the brand’s LGBT audience. Before joining The Advocate, Barrett worked as features editor for O magazine spin-off O at Home and served as senior editor at Cargo and Real Simple.

Full release after the jump

Previously: Publisher Plans To Bundle Out With The Advocate For Subscribers

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Publisher Plans To Bundle Out With The Advocate For Subscribers

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Here Media CEO Paul Colichman laid out a new marketing plan for his company’s gay publications The Advocate and Out, in a recent letter to readers.

After revealing that four members of The Advocate‘s editorial team were let go in order to make room for new staffers who can work across Here Media’s many platforms — print, online and broadcast TV — Colichman announced a new plan to send The Advocate‘s subscribers a copy of Out every month as well:

“The recent closures of Gourmet, Portfolio, Genre, and other magazines have shown the weaknesses of the print publication model. The rising costs of paper, printing, and postage have become a major problem. Therefore, we plan to greatly reduce these costs by jointly marketing The Advocate and Out magazines. We will fulfill Advocate subscriptions via joint delivery with Out. Advocate subscribers will continue to receive their monthly magazine along with a copy of Out at no extra charge. This move will also allow us to continue to offer Out at affordable subscription prices, either as a stand-alone title or with the choice to receive The Advocate as well. The strategy preserves our ability to deliver the same high-quality print magazines while allocating additional resources to editorial content.”

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