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Posts Tagged ‘Outbrain’

Morning Media Newsfeed: Netflix Ups Global Expansion | Turner, CBS Prep for Dish Blackout

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Netflix to Expand to Australia, New Zealand (THR)
Netflix is continuing its march worldwide, unveiling plans on Tuesday to expand to Australia and New Zealand. The streaming service said that it will expand to those countries in March 2015. Variety Pricing for a subscription to Netflix in the countries will be announced “at a later date.” In a press release, Netflix said the Australia and New Zealand collection will include upcoming original series Marco Polo, animated BoJack Horseman and kids titles including DreamWorks Animation’s All Hail King Julien. Movies and TV shows will be available in high definition and in 4K where possible. GigaOM The launch will bring the number of countries Netflix is available in to more than 50 and the announcement is not unexpected: Netflix CFO David Wells said earlier this month that the company plans a “sizeable expansion” for 2015 and Netflix has reportedly been preparing to enter Australia by hiring local agencies for a launch campaign. WSJ He said over the next three to five years, Netflix believes it is possible to generate 50 percent of its revenues from countries outside the U.S., up from about 28 percent now. Assuming that Netflix signs up 10 percent of broadband households outside the U.S., Wells says, it is possible for the company to have about 50 million to 60 million non-U.S. subscribers or even more. The company had 14.4 million international paying customers at the end of the third quarter, compared with 36.3 million U.S. customers. Deadline The initiative positions Netflix for an interesting fight: Only about 30 percent of Australian households subscribe to pay TV, far less than in the U.S. and even less than in the U.K., where about half subscribe. Australia’s leading distributor, Foxtel, expected to see some competition from streaming services and recently halved the price of its basic service.

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Time Inc. Makes Exclusive Deal with Outbrain

Time__Inc_-logo-2ED06AA15C-seeklogo.com_Time Inc has struck a deal to make Outbrain the exclusive provider of the recommended stories that appear on Time Inc. sites. Outbrain is a “content discovery platform,” which means it gets paid by media companies to have their links placed below stories on a wide variety of websites. You know the type — A block of articles with an “Around The Web” or “Promoted Stories” headline.

Up until now, Time Inc. had worked with a few different content discovery companies. Now only Outbrain will be providing this service. The deal is expected to generate more than $100 million for Time Inc. over the course of the agreement.

“Outbrain’s focus on audience experience and surfacing optimized content recommendations was a key to launching this partnership,” said Time Inc’s CEO Joe Ripp, in a statement. “It maximizes the monetization of our audience to other content publishers. And, it provides key insights and analytics about our core digital users.”

Morning Media Newsfeed: SEA Hits WaPo, Others | Audit: NSA Broke Rules | Bustle Founder Responds


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The Washington Post Affected by Syrian Electronic Army Hack (TheWrap / MediaAlley)
The Washington Post and several other media websites were hacked on Thursday — sort of. The popular link referral service Outbrain (which TheWrap also uses) was infiltrated by the Syrian Electronic Army (SEA), causing its links to go to SEA websites. This was the second major hack by the SEA in the past three days. Though The Washington Post reported that it was hacked, that appears not to be exactly accurate — the SEA provided screenshots of its work to E Hacking News showing that it was actually Outbrain that was compromised. NYT A spokeswoman for Time, Jane Lehman, said the company’s sites were not hacked and the security was not compromised. “The content on some of our sites provided by Outbrain was impacted by the hacking activity at Outbrain,” she said. CNN also said its sites were not directly penetrated. “The security of a vendor plug-in that appeared on CNNi.com was briefly compromised,” it said in a statement. “The issue was quickly identified and plug-in disabled.” The Washington Post / Ask The Post Washington Post managing editor Emilio Garcia-Ruiz: “A few days ago, the Syrian Electronic Army, allegedly, subjected Post newsroom employees to a sophisticated phishing attack to gain password information. The attack resulted in one staff writer’s personal Twitter account being used to send out a Syrian Electronic Army message.” HuffPost The SEA has gone after many media organizations, including the Financial Times, Reuters and ITV News. Most notably, it sent out a false tweet from the account of the Associated Press, saying that there had been an attack on the White House. The stock market briefly plummeted before the tweet was confirmed to be fake.

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Phishing Expedition Forces Outbrain to ‘Degrade Gracefully’ from WaPo, TIME, CNN

The terminology referenced in our headline comes straight from an afternoon Outbrain blog post explaining how the Syrian Electronic Army was able to briefly compromise the websites of the Washington Post, CNN and TIME:

At 10:23am ET, SEA took responsibility for hack of CNN.com, changing a setting through Outbrain’s admin console to label Outbrain recommendations as “Hacked by SEA.”

At 10:34am Outbrain internal staff became aware of the breach.

By 10:40am Outbrain network operations began investigating and decided to shut down all serving systems, degrade gracefully and block all external access to the system…

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AOL Partners with Taboola for More Video Views

AOL recently carried a report about Taboola being enlisted by Hearst and TIME to try and help those media companies generate more video-view revenue. They must have liked what they heard, because now AOL has partnered directly with the same company.

Per Peter Kafka of All Things Digital, the AOL move will layer in Taboola’s video recommendations widget in place of a previous deal with Outbrain. From Kafka’s item:

Video used to be a small business for AOL but has grown dramatically, primarily via its acquisition of video syndicator 5Min, which AOL bought in 2010. That year AOL did about $10 million in video revenue; last year [CEO Tim] Armstrong said the company was going to do $100 million in video.

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