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Posts Tagged ‘Oyster.com’

TripAdvisor Gobbles Up Oyster.com

The TripAdvisor press release is short and not very sweet. Terms are not going to be disclosed; there’s no quote from the oyster.com end.

So we’ll go elsewhere for some real meat. Via Travel Weekly, it didn’t take long after the pick-up of this announcement for a reader to express their concern:

Travelerkate: Do we know if this will change their content? I liked Oyster because it was much more reliable than TripAdvisor.

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Travel Channel Invests in Oyster.com

Your spring break just got fancier. The Travel Channel has, according to a press release, “acquired a meaningful interest” in Oyster.com, an upscale hotel booking site based in New York City. Founded in 2008, Oyster.com started out as a review site like Trip Advisor and grew to be a full-service transaction site like Hotels.com, using professional writers – not consumers – to check out the hotels in person, take candid photos, and write the reviews. Per the agreement, Oyster.com will share exclusive content with the Travel Channel, as well as collaborate on cross-platform promotional opportunities and programming.

Said Travel Channel president Laureen Ong:

This is a transformational event for the Travel Channel. Entering into a strategic relationship with Oyster.com greatly broadens our position as a trusted source for information and allows us to go beyond the inspiration and entertainment we offer on television. Simultaneously, this partnership provides an incredibly meaningful way to connect with and improve the experience of travelers and adventure seekers everywhere.

Said Oyster co-founder and CEO Elie Seidman:

We believe in engaging audiences through the power of a strong respected brand and reliable expertise. That’s what we’re building at Oyster.com and we were always impressed with the trust and knowledge that Travel Channel represents, and the large and discriminating audiences it attracts.

UPDATE: This morning GalleyCat editor Jason Boog interviewed Seidman on the Morning Media Menu about the Travel Channel’s investment, which Boog reports was $7.5 millon.  Follow this MP3 link to hear more about the deal.

Hotel Review Site Oyster.com Trims Staff, Cuts Back Expanding Coverage

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FishbowlNY has learned that Oyster.com has let some of its hotel reviewing reporters go and has plans to slow the rate that it’s expanding its coverage of new areas.

A spokesperson for the company confirmed that “a subset of reporters” had been laid off from the Web site, which launched in June. The site, which has raised $10.4 million in funding from investors like Bain Capital Ventures, had previously boasted a staff of 20 full-time reporters, who go undercover to investigate hotels and take photos that are posted, unedited, next to 2,000-word reviews. A tipster told FBNY that 15 reporters had been cut from the site’s staff, a number the company would not confirm.

Instead, Oyster issued a statement from its CEO and co-founder, Elie Seidman.

Seidman’s plans for the future of Oyster, after the jump.

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