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Posts Tagged ‘Pamela Drucker Mann’

Ad Age Names Bon Appétit Magazine of The Year

Bon Appétit has been named Ad Age’s Magazine of The Year. Ad Age ties the magazine’s dominance directly to editor-in-chief Adam Rapoport and Pamela Drucker Mann, Bon Appétit’s VP/publisher:

This year, the magazine’s ad pages through October have increased 21% from the period a year earlier, according to the Media Information Newsletter, with much of its new business coming from non-endemic clients such as Chanel, BMW and Chase. That has helped the magazine turn in some of its thickest issues in the last six years.

Rapoport said that the secret to success wasn’t just his and Drucker Mann’s leadership. In fact, creating a good magazine was simple. ”It’s about working your tail off and producing great content,” said Rapoport.

Drucker Mann was a bit less humble than Rapoport when describing Bon Appétit. ”We’re not just following the food trends,” she told Ad Age. “We’re making the food trends.”

As Drake would say, oh you fancy huh.

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Bon Appétit Debuts ‘BA Kitchen’ Entertaining Space

This week Bon Appétit opened the BA Kitchen — an entertaining space to put it lightly, an insanely awesome kitchen, to put it correctly — in the Condé Nast building. Pamela Drucker Mann, the Vice President and Publisher of Bon Appétit, commented that the BA Kitchen is simply matching the food fury consuming the world right now. “No longer is food a discussion contained within a small group,” she said. “It is a major lifestyle.”

Chefs Tom Colicchio, Eric Ripert, and Marcus Samuelsson all contributed ideas for the creation of BA Kitchen, and the launch party featured “Quest Loves Food,” a new line of food from The Roots’ drummer, Questlove, and celebrities like Zoe KravitzPenn Badgley, Wyatt Cenac, Solange Knowles and Olivia Munn.

But enough talk, right? Here are some pictures. Enjoy.

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Bon Appétit’s New Campaign Attempts to Evolve the Brand

In a new ad campaign for Bon Appétit that launched today, there are models doing Model Things like partying and being fabulous, but no food. Adweek reports that the spreads are part of a plan by the magazine to evolve into more of a lifestyle publication. Pamela Drucker Mann, Publisher of Bon Appétit, explained, “What we want the consumer and trade to see is, it’s not just about the food. It’s food through the lens of family, travel; it really is about the lifestyle.”

The ads, which carry the tagline, “Bon Appétit: Where food and culture meet,” will run through February in various Conde Nast titles and trade publications.

We don’t really get this campaign, because it seems crazy that yet another magazine doesn’t understand that it’s better to be really good at one thing instead of average at a lot of things.

Also, when Drucker Mann said of the creative look of the ads, “There is something really exciting and sexy about the food culture. We’re trying to draw attention to that,” we just shuddered. Saying something is “sexy” automatically makes it the opposite of that.

Condé Nast Names Two New Publishers

William Wackermann, the Executive Vice President, Publishing Director of Condé Nast’s Bon Appétit, Details, Glamour, and W, has announced two in-house changes. Paul Jowdy has been tapped as Vice President and Publisher of Details and Pamela Drucker Mann has been named Vice President and Publisher for Bon Appétit.

Jowdy has been with Condé Nast for 14 years, most recently overseeing Bon Appétit, where he helped expand the magazine into more of a lifestyle title. Wackermann said Jowdy would bolster an already strong magazine:

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