This week Bon Appétit opened the BA Kitchen — an entertaining space to put it lightly, an insanely awesome kitchen, to put it correctly — in the Condé Nast building. Pamela Drucker Mann, the Vice President and Publisher of Bon Appétit, commented that the BA Kitchen is simply matching the food fury consuming the world right now. “No longer is food a discussion contained within a small group,” she said. “It is a major lifestyle.”

Chefs Tom Colicchio, Eric Ripert, and Marcus Samuelsson all contributed ideas for the creation of BA Kitchen, and the launch party featured “Quest Loves Food,” a new line of food from The Roots’ drummer, Questlove, and celebrities like Zoe Kravitz, Penn Badgley, Wyatt Cenac, Solange Knowles and Olivia Munn.

But enough talk, right? Here are some pictures. Enjoy.

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In a new ad campaign for Bon Appétit that launched today, there are models doing Model Things like partying and being fabulous, but no food. Adweek reports that the spreads are part of a plan by the magazine to evolve into more of a lifestyle publication. Pamela Drucker Mann, Publisher of Bon Appétit, explained, “What we want the consumer and trade to see is, it’s not just about the food. It’s food through the lens of family, travel; it really is about the lifestyle.”

The ads, which carry the tagline, “Bon Appétit: Where food and culture meet,” will run through February in various Conde Nast titles and trade publications.

We don’t really get this campaign, because it seems crazy that yet another magazine doesn’t understand that it’s better to be really good at one thing instead of average at a lot of things.

Also, when Drucker Mann said of the creative look of the ads, “There is something really exciting and sexy about the food culture. We’re trying to draw attention to that,” we just shuddered. Saying something is “sexy” automatically makes it the opposite of that.

William Wackermann, the Executive Vice President, Publishing Director of Condé Nast’s Bon Appétit, Details, Glamour, and W, has announced two in-house changes. Paul Jowdy has been tapped as Vice President and Publisher of Details and Pamela Drucker Mann has been named Vice President and Publisher for Bon Appétit.

Jowdy has been with Condé Nast for 14 years, most recently overseeing Bon Appétit, where he helped expand the magazine into more of a lifestyle title. Wackermann said Jowdy would bolster an already strong magazine:

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