The Association of Magazine Media/MPA’s annual conference has taken over San Francisco this week. The three-day, sold out event ends today.
There’s a good wrap-up of yesterday’s panel discussions from Folio’s TJ Raphael. For example, Chris Argentieri, president of El Segundo-based Source Interlink Media, talked about the fact that his company now has a 45-person production crew dedicated to YouTube content. There was also this:
Perhaps the largest takeaway from the first day of AMC came in the form of a question from Ethan Grey, vice president of digital for the MPA. He asked Pamela Maffei McCarthy, deputy editor of The New Yorker, “What is a magazine?”