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Posts Tagged ‘Parenting School Years’

Make $1.50 a Word at Parenting Early and School Years

Over half of the content in Parenting Early Years and Parenting School Years is freelance written, so there are plenty of opportunities if your pitch reflects the magazines’ mission: “Everything that matters to moms.”

Executive editor Stephanie Wood said “both editions of Parenting strive to be more modern, introducing pop culture trends and news that moms today are interested in, as well as offering more inclusive editorial that will reflect the lives of single parents, divorced and blended families, same sex families, and intergenerational families with grandparents under the same roof.”

Get a list of editors’ contact info and pitchable sections in How To Pitch: Parenting Early Years and Parenting School Years. [subscription required]

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FishbowlNY’s 2009 Lists: The Biggest Launches Of The Year

modern2.pngNews of magazine closures was, sadly, pretty prevalent throughout 2009. But, although 428 magazines folded during the year, according to MediaFinder.com, 275 launched.

Launching a magazine or Web site in the midst of a recession is never an easy task. But we think there are a few new pubs on the block that will be around for awhile. Even mediabistro.com got in the launching spirit, debuting four new blogs this year: WebNewser, MediaJobsDaily, BayNewser and eBookNewser.

As the year closes out, here’s a look at some of the biggest launches in print and online.

Magazines
Much-anticipated travel magazine Afar celebrated its launch in August with an opulent party, pretty unheard of these days.

getmarried.jpgGet Married proved that there is still room in the bridal magazine market, despite the closure of Modern Bride and Elegant Bride this year.

And Modern added another design magazine to the mix.

Cookie may have crumbled, but Bonnier Corp. successfully split its parenting magazine into two editions, Parenting Early Years and Parenting School Years, later raising the rate base of School Years.

Other notable launches: Children’s Health, Organic Beauty, Women’s magazine VAIN and two Reader’s Digest Association launches, DIY mag Fresh Home and Rick Warren‘s Purpose Driven Connection, which folded later in the year.

After the jump, online magazine and blog launches

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Parenting Magazine Ups Rate Base

parenting.pngEarlier this year, Bonnier Corp. split its Parenting magazine into two different editions based on the ages of its readers’ children, creating Parenting School Years and Parenting Early Years. Now, the company has announced that the rate base of Parenting School Years will increase by 10 percent next year, bringing it up to 550,000 from the 500,000.

This is Parenting‘s first rate base increase since 2001, and brings the total combined rate base for both editions to 2.2 million. According to the company, average sub price and paid circulation have been rising since the introduction of the new editions, and the magazine now has the highest number of paid subscribers in the parenting category. What’s more, the upcoming September issues are the biggest issues ever for the new editions, the company said.

However, the news comes as a Mediaweek article revealed that the split didn’t pay off the way Bonnier expected.

“This year through July/August, the [parenting] category declined 11 percent in ad pages, per the Mediaweek Monitor. But Parenting Early Years‘ pages fell 26 percent to 435 through August,” the article said. For September, Early Years will have 97 ad pages, while School Years will have 83, Bonnier said.

Still, increasing the rate base of Parenting School Years shows commitment to the new model. The rate base increase will go into effect with the February 2010 issue. School Years, which was previously only available through subscriptions, will also go on sale at newsstands starting with the September issue.

Two is Better Than One: Parenting Splits Into Two Editions

parentingg.jpgBonnier Corp. has announced that beginning February Parenting will split into two separate editions: Parenting Early Years and Parenting School Years. The former will have a circulation of 1.65 million and the latter 500,000.

“The new editions bring to life what we’ve learned from listening to moms,” said Greg Schumann, vice president and group publisher of The Parenting Group. “Readers with older children told us they want more content that addresses their unique challenges as moms of school-age kids, and moms of younger children are more focused on the early stages of childhood — they’ll worry about the next phase when they get there.

The full release including a whole lot of details after the jump.

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