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Posts Tagged ‘Paste’

Paste Expands

paste_magazine111.jpgWe’ve mentioned in the past how Paste, the indie music magazine, has managed to stay afloat during a tough year of recession by employing some unconventional means. The founders gathered musicians to put together a benefit album (a tactic they also used recently for the magazine’s Songs For Haiti charity), allowed readers to pick a sliding scale of payment, and solicited donations for their publication.

Now it looks like Paste may finally be back in the black with two new hires of assistant editors: Rachel Dovey will be joining the team editing music reviews after a West Coast internship at Wired, and former Paste intern Michael Saba will be now be editing the film and TV sections of the magazine.

Both new editors have relocated to join the Paste team in Atlanta. We’re rooting that the publication continues its stream of ingenuity and good business sense.

Previously: Paste Magazine Thrives Through Belt-Tightening, Paste Magazine Helps with Songs For Haiti

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Paste Magazine Helps with Songs For Haiti

songs_for_haiti.jpgWith all the rescue and relief efforts going towards Haiti over the past week, it’s natural to feel a little post-disaster fatigue even without turning on the television to hear the phrase “bottlenecking at Port au Prince” every two seconds.

Luckily, Paste magazine has used its considerable musical resources to gather over 200 recording artists on its “Songs For Haiti” collection, a relief project that is giving 100 percent of its earnings to three different Haiti charities. While bands like Of Montreal, Andrew Bird, and Hanson (Hanson!) contributed unreleased tracks to “Songs For Haiti,” you can help by donating your money and receiving the plethora of MP3s. Charity has never sounded so good!

We caught up with Paste publisher Nick Purdy yesterday, and asked him if these musicians were the same ones who donated tracks to Paste last year to help the magazine stay afloat.

“It’s the same platform, and a lot of the same artists…but going towards a different goal,” Purdy explained. “Like a lot of people, we’re just trying to think what we can do, how we can mobilize…Haiti’s going to be an issue for awhile.”

With that in mind, Purdy and Paste have no definitive end date for their “Songs” project, but hope to raise a couple hundred thousand dollars for the relief effort, which will go to Doctors Without Borders, The Red Cross and Wyclef Jean‘s Yele Haiti Earthquake Fund.

Full press release below.

Read More: Songs For HaitiPaste

Previously: Paste Magazine Thrives Through Belt-Tightening

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Paste Magazine Thrives Through Belt-Tightening

benpastecover2008.jpgWhile giant publishers with seemingly limitless budgets were forced to reassess their finances and even shutter publications over the last two years, a small, 8-year-old music magazine has been quietly expanding through innovative solutions to its cost problem.

Paste magazine, run by Tim Regan-Porter, Nick Purdy and Josh Jackson, offered its readers several options to help combat dwindling finances, including several different subscription package combos, fundraising and getting recording artists to release a special song for their magazine that wasn’t available elsewhere. They also started turning out a smaller product to save on costs.

Not only did it work, but Paste is on the road to being out of the red, according to publisher Purdy. And with if the magazine can find more help from an “angel,” it would “put us on sound financial footing and let us invest in things like circulation again,” he told Audience Development.

Now Paste has bulked up its content by entering into a licensing agreement with Featurewell.com, which allows Paste articles, columns, and reviews to be reprinted in other publications. Meanwhile, Paste is able to reprint content from any of Featurewell’s other clients, including TV Guide magazine, New York Observer and Reason magazine. While we’ve seen this sort of content-sharing happen with more and more frequency with Web publications (like Gawker and The Business Insider), it’s been slow to catch on with print journalism. Here’s hoping that 2010 sees other small publishers being as creative with their funding options and content as Paste.

Press release after the jump.

Read More: Back in BlackAudience Development

Previously: Paste Asks Readers, Musicians To Help Save Mag

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CNBC’s Kneale Is Fed Up With Bloggers|Paste Survives…For Now|Trump’s Libel Suit Dismissed|Cox Sells 3 Papers|Can Coffee Save Journalism?

TVNewser: Dennis Kneale, former Forbes managing editor-turned-CNBC anchor, tells bloggers “Up Yours!”

Folio: $250,000 in donations have saved Georgia-based music magazine Paste for now.

Bloomberg: A judge has dismissed a libel case filed by Donald Trump against New York Times editor Timothy O’Brien. O’Brien’s 2005 book, “TrumpNation: The Art of Being the Donald,” questioned whether Trump was actually a billionaire, which Trump considered libelous.

Reuters: Media company Cox Enterprises Inc. has sold three newspapers in order to pay down its debt.

Time: James Poniewozik asks: what will save journalism? Actually, coffee is a good start.

NEED Asks Subscribers To Help It Drop Ads

In the spirit of Paste magazine, which last month asked readers to donate in order to keep the pub alive, humanitarian magazine NEED has launched a “Screw The Man” campaign, asking readers to subscribe so the magazine can dump its advertising. If the mag can get 25,000 subscribers it can get rid of corporate ads for a year. And for every 5,000 subscribers, a drawing will be held to send one subscriber on a free 10-day expedition to Central America.

So what’s the cost for subscribers? It’s $27 for a one-year sub for the quarterly magazine if you live in the U.S. — $50 if you want to sign up for 2 years.

In a video explaining the campaign, NEED staffers explain that getting rid of advertisers will allow them more freedom to cover the things that are important to them and their readers and help them weather the current economic downturn. Sounds good to us.

The Best Mags On Twitter

twitter.pngPaste magazine needs assurances that Twitter is more than just a waste of time, so its set about compiling top 10 lists of the best microbloggers out there. Yesterday, the magazine released its list of the top 10 magazines to follow on Twitter.

Topping the list are Wired (@Wired) and Good magazine (@GOODfeed), with favorite Tweets such as “Q: How many helium balloons would it take to lift a house? A: http://is.gd/Jht5″ (from Wired) and “You Stay Classy, G. Gordon Liddy http://ow.ly/aqiw” (that’s a recent Good Tweet).

Smaller pubs like beer magazine Draft (@draftmag) — home to FishbowlNY contributor Noah Davis — indie music magazine Under The Radar (@Under_Radar_Mag), and hip hop/electronica publication Urb (@Urb@URBMAG) also got a shout outs from Paste.

Please hold while we update our Twitter feed.

What’s Next For Digital Publishing

mbcircus1.jpgThis morning, PCMag.com executive editor Dan Costa hosted a panel at Mediabistro Circus where he discussed the future of digital journalism with Anil Dash from Six Apart, Blurb founder Eileen Gittins and Rob Samuels, the director of mobile product development for the The New York Times.

Costa opened the discussion with a story about a freelance writer who pitched him recently. The writer said his rate was 15 cents per word. Is this this future of journalism?

Both Dash and Gittins agreed that measuring the rate a writer is paid based on number of words is outdated. Today, it’s all about being entrepreneurial, creating a brand and building a following. “If you can go to Dan and show that you have 10,000 avid followers, your rate per word will go up,” Gittins said.

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WaPo Names Style Editors|”Today” Show Promotes Vlogger|Elle In “The City”|Paste Raises $166K|Charting The End Of Newspapers

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FishbowlDC: The Washington Post named Lynn Medford and Ned Martel senior editors of the paper’s Style section.

WebNewser: Todayshow.com vlogger Sara Haines got a promotion to “Today” show correspondent.

MemoPad: Elle magazine is finding its way to TV one way or another (no thanks to the ill-fated “Stylista“). “Social” Olivia Palermo has reportedly taken a job in the fashion mag’s publicity department, ensuring screen time for Elle on MTV‘s “The City.”

Associated Press: Paste magazine’s fundraising efforts brought in $166,000.

MediaMemo: Newspapers started becoming obsolete when Web sites like Craigslist.org started offering free classified advertising, and here’s a chart showing how much classified ad revenues have tanked.

Paste Asks Readers, Musicians To Help Save Mag

paste.pngLike every other magazine today, independent music magazine Paste has fallen on hard times. It’s gotten so bad at the Decatur, Ga.-based pub that they won’t be able to publish their June issue — without some help.

Last night, the magazine appealed to its readers, asking them to donate whatever they could to make sure Paste can survive well into the future. In return for donations, readers will get access to music that they can’t get anywhere else, available for download on Paste‘s site. Donors will also have the opportunity to win prizes like signed posters and an ocean-view cabin on next year’s Cayamo Cruise.

Publisher Nick Purdy said he hopes the fundraising campaign will help Paste survive well beyond its June issue.

“Our outlook is fine,” Purdy told us. “Cash flow has come to the point where we can’t go on, but if we get some money in then we have every intention of continuing on.”

Although Purdy declined to name the specific amount that he hopes this campaign will bring in, he did admit that it is over $1 million a six figure number. But, donors can contribute as little as $1 to receive the same access to rare and unreleased music, so it will be interesting to see how long it takes Paste to reach its goal.

In the meantime, Paste has not had to layoff any employees, although the 15-person staff (including the magazine’s three founders) has agreed to take a 20 percent pay cut.

Full release, with complete list of participating artists, after the jump

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Paste Turns to Beer

picture-3-300x80.pngPaste, the best indie music mag around, knows kids love free stuff, especially music. They also know that the kids love beer, which makes the pub’s new partnership with Oskar Brewing, the makers of Dale’s Pale Ale, so smart.

At the Downlow’d Club — a collaboration between the two organizations — people can get 15-20 free mp3s each month straight from bands featured in Paste. This month, the site includes tunes from Harlem Shakes and The Deep Vibration.

Starting in May, Oskar will roll out over five million special cans promoting the venture.

Hell, readers are going to steal music anyway. Why not help build two brands a bit while giving some mp3s away?