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Posts Tagged ‘Paul Bascobert’

Bloomberg L.P. Forms Bloomberg Media Group

Bloomberg LP has just announced the formation of Bloomberg Media Group, which will bring all of Bloomberg’s media properties under one (figurative) roof. Starting today, all business operations from Bloomberg Businessweek, Bloomberg Market, Bloomberg Television, Bloomberg Radio, Bloomberg.com, and Bloomberg Mobile will be handled by the Bloomberg Media Group.

Paul Bascobert, who continues to serve as President of Businessweek, has been named Head of Business Operations, and will report to Bloomberg Media Group’s CEO Andy Lack.

This is just the latest move from Michael Bloomberg to push his influence beyond politics. Gathering all the media entities into one giant company certainly makes it easier to accomplish that goal. It also makes us think of Voltron, but you’re not here to read about cartoons featuring kids who piloted robot lions. Or are you…?

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Bloomberg Names New BusinessWeek President

bloombergbw.jpgIt’s been a roller coaster for BusinessWeek since Bloomberg LP bought it in October. After a slew of layoffs and high level voluntary departures, the new Bloomberg BusinessWeek has finally hit newsstands and now the magazine has a new president.

Today, Bloomberg announced the appointment of Paul Bascobert as president of the new Bloomberg BusinessWeek, replacing Keith Fox, who announced in October that he would be staying at former BusinessWeek publisher McGraw-Hill after the magazine moved to its new owner.

Bascobert joins the magazine from News Corp.-owned Dow Jones & Co., where he was chief marketing officer for the company’s Consumer Media Group. He’s had a unique path for a media executive, starting his career as an engineer at car manufacturer GM, and moving on to work in operations, sales and marketing for a number of companies before joining Dow Jones in 2006.

“Within Dow Jones, Paul is known as a collaborative manager who has driven growth across multiple platforms and business units while controlling expenses,” said Norman Pearlstine, Bloomberg BusinessWeek‘s chairman. “His impressive accomplishments coupled with his vision make him Bloomberg BusinessWeek‘s ideal leader.”

Full release after the jump

Previously: BusinessWeek Prez Steps Down From May, Stays On At McGraw-Hill

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